Bitboys, a company known for its promises to develop an ultimate graphics processor for desktops and later switching to mobile graphics chips, has been acquired by a leading supplier of graphics processors – ATI Technologies.
ATI acquired privately held Bitboys Oy, a 15-year veteran of the graphics industry for up to $44 million. The final value is subject to certain performance-related conditions. According to ATI, Bitboys brings valuable engineering experience, technology and customer relationships that enhance ATI’s existing mobile phone multimedia offerings. Based in
ATI is well-known in the mobile phone industry for providing graphics and multimedia solutions; this acquisition enhances ATI's product portfolio with a number of technologies, including OpenGL ES 2.0 3D graphics and OpenVG 1.0 2D vector graphics technologies optimized for high-volume mainstream mobile phones. These graphics cores will be supported by ATI’s common software stack which covers its complete range of multimedia co-processors. This unified software environment allows developers to easily create content for a range of devices and offers mobile phone manufacturers faster time to market.
Bitboys is research and development lab, who has been licensing its technologies to third parties since 2002.