Bookmark and Share


Advanced Micro Devices, the world’s second largest maker of x86 central processing units (CPUs), commands significant parts of the desktop and server processors markets, however, the company is not that successful when it comes to microprocessors for laptops. But that is going to change, according to certain reports.

In the recent years, AMD has had approximately 10% share in shipments of central processing units for laptop computers, initially because its chips were not very competitive and lacked support of infrastructure and eventually because Intel pushed its mobile platform named Centrino rather aggressively. The recent launch of dual-core Turion 64 X2 notebook put AMD inline with Intel Corp. and, according to an “industry source” cited by DigiTimes web-site, this year AMD is planning to increase its share in the market of mobile processors to 15%.

Usually the company states certain plans, like abilities to produce more processors, or plans to capture certain percent of global CPU market, publicly in interviews, or during presentations at certain conferences. However, this time AMD did not announce any market capture plans officially, though, according to the source cited by the web-site, the chipmaker plans to see 12 million laptops – out of 80 million mobile computers estimated to be shipped in 2006 – using its chips.

The sources also reportedly revealed that “over half” of HP notebooks for “European and American markets” use AMD processors, while for Acer, the AMD proportion is 35%, it was claimed.

Mobile processors are usually sold at a higher average selling price compared to chips for desktops, as they consume much less energy and also have various power-saving technologies built-in. Nowadays AMD – at least on paper – has a rather competitive offerings against Intel’s and such a position should remain at least until Intel releases its Core 2-series processors for mobile computers. Given that there are many chipsets and platforms to support AMD64 mobile processors, the company has strong chances to win some parts of the market.

AMD’s marker share in x86 server market increased to 22.1% in Q1 2006, up from 16.4% in the fourth quarter in 2005, according to a recently released data from Mercury Research. Back in Q4 2005 AMD commanded 21% of all x86 central processing units shipments in the world.


Comments currently: 4
Discussion started: 05/24/06 02:23:47 PM
Latest comment: 05/25/06 06:56:16 AM

Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month