News
 

Bookmark and Share

(1) 

Vertu, a subsidiary of Nokia, the world’s largest maker of cell phones, said Friday it would increase production of its luxurious mobile phones, as the demand towards expensive mobile phones exceeds expectations.

“At the moment we cannot meet demand. Sales are more than doubling this year. We hope that pace will continue also next year,” Chris Harris, Vertu’s marketing director, told Reuters on the sidelines of a news conference.

Vertu makes luxurious cell phones which cost starting from ?4500 (about $5773). Those phones cannot boast with state-of-the-art feature-set, however, they are hand-made and may involve precious metals, individual engraving, special manufacturing technologies and so on.

It is unknown how many mobile phones sells Vertu, however, it seems that there are tens of thousands per year, a considerably less than 330 million of cell phones sold by Nokia itself. However, it should be taken into account that average selling price of a Nokia phone is about ?100 (about $128), whereas Vertu phones’ price starts at ?4500 (about $5773).


Vertu Accent RaceTrack Legends Monza phone

“We are not in the hundreds of thousands [per year] yet, but our aspirations are there,” Mr. Harris is reported to have said.

In September the company is expected to release a new model of Vertu phone. Usually product launches of high-end accessories boost immediate demand for them to a new level, therefore, the company may see demand for its phones rising significantly again.

Discussion

Comments currently: 1
Discussion started: 08/21/06 12:11:59 AM
Latest comment: 08/21/06 12:12:00 AM

Add your Comment




Related news

Latest News

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture

Monday, August 25, 2014

6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur

Sunday, August 24, 2014

6:12 pm | Former X-Bit Labs Editor Aims to Wed Tabletop Games with Mobile Platforms. Game Master Wants to Become a New World of Warcraft