News
 

Bookmark and Share

(2) 

Toshiba Corp., one of the world’s leading supplier of notebooks, plans to start using microprocessors from Advanced Micro Devices in a move to reduce costs of its machines and grab a larger market share in the markets where affordable machines are popular.

A report from MarketWatch web-site suggests that Toshiba will be using AMD Turion 64 family processors in about 20% of its laptops sold in Europe and the U.S., which should allow the firm to reduce parts-procurement costs by at least 10%. The move may allow Toshiba to better compete against companies like Acer and Fujitsu Siemens in Europe, as the two companies currently offer much broader range of notebooks than Toshiba and may appeal to price-conscious buyers.

Given that AMD currently sells not only processors, but may also supply chipsets and graphics processing units, Toshiba’s decision may indicate that the company has been looking for second sources for all base components of its machines, as currently the Japan-based notebook maker relies on microprocessors from Intel Corp. and graphics chips from Nvidia Corp.

“With PCs becoming commodity products, there seems to be a new way of thinking that competition should be introduced even in procurement of such core parts like processors as long as there are no major differences in product specifications. This could be a message that an era in which Intel took the lion's share of microprocessor profits as the king of PC chips is over,” Macquarie Securities analyst Yoshihiro Shimada said in an interview with Reuters news-agency.

Dell Inc. was a major win for AMD last year, as this was the largest maker of personal computers, who did not use chips by the Sunnyvale, California-based chipmaker. Nevertheless, there are a number of notebook makers who still do not use processors by the world’s second largest maker, including Apple, IBM/Lenovo (in ThinkPad lineup), Panasonic, Sony and some others.

Discussion

Comments currently: 2
Discussion started: 05/29/07 07:35:19 AM
Latest comment: 05/29/07 09:08:25 AM

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month