According to TV ads broadcasted in the USA, Apple Inc. will start to sell its iPhone handset on the 29^th of June, 2007. The launch will proceed at the announced timeframe, but it is uncertain whether the company manages to become successful on the new market for itself with pretty expensive device.

Sunday night’s ads showed off several of the gadget’s features and ended with the pronouncement that the phone will be available “Only on the new AT&T” and “Coming June 29”, reports Associated Press news-agency.

Apple iPhone is equipped with touch-screen instead of keypad, something never before available on handhelds. Besides, Apple iPhone includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi and Bluetooth 2.0 EDR wireless technologies. The iPhone features a 2 megapixel (2MP) camera and a photo management application. The iPhone, however, is not small: it features a 3.5” screen that makes the device a relatively bulky.

Apple iPhone will be available in the U.S. already this month in a 4GB model for $499 and an 8GB model for $599, and will work with either a PC or Mac. It was earlier reported that in Europe the device will be available in late 2007, whereas the Asian market will have to wait next year before they will be able to get the iPhone.

But $500 - $600 price range with a contract may be a too high price for customers, many of which already have both iPod digital media player and a handset. Even though from some points of view Apple iPhone is unique, its pricing and somewhat controversial touch-screen may negatively affect its popularity.