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InformationX-bit Labs for mobile users! Do not forget that we are running a special version of X-bit Labs web-site for users of mobile and handheld devices: http://pda.xbitlabs.com. Check out our news and articles from smartphones and PDAs to be always updated on the latest computer and technology news. <%BANNER[left_130x130_2]%>
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MobileAsustek Vows to Target Mainstream Notebook Segment in the U.S.Asustek Plans to Sell More Affordable Laptops in the USACategory: Mobile by Anton Shilov [ 01/14/2008 | 10:35 AM ]
An executive of Asustek Computer said at the Consumer Electronics Show that the leading maker of computer components and laptops plans to focus on sales of mainstream notebooks in the USA this year. The shift from high-end mobile computers to more affordable machines will allow Asus to get market share and increase its revenues, though, its profit margin will be sacrificed.
Asustek has been concentrating on sales of higher-end mobile computers in the USA during the most recent years and now average selling price of an Asus-branded laptop is $1400, meaning that the company sells quite a lot of rather expensive computers. This year Asustek Computer will focus on extending its presence in the segment of notebooks that cost $1000 - $1500, said YC Hsu, U.S. channel business unit general manager, in an interview with DigiTimes web-site. The aggressive plan is projected to lower revenue by about $200. At present Asustek sells 70% of its notebooks in the consumer market segment and only 30% are sold to business customers. Asustek did not reveal whether it plans to increase sales of consumer- or business-oriented notebooks, but noted that it intends to improve its relations with retail chains, which aim their products on primarily on the consumers. Asustek’s Eee PC, which are targeted at consumers who do not want to spend a lot of money on a notebook, that are sold at $299, $349 and $399 price-points have become truly popular among the U.S. consumers. Therefore, to keep its ASP at over $1000 level Asustek Computer will have to boost sales of much more expensive laptops considerably, which automatically drives its market share up. Related news
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Latest NewsFriday, May 16, 200811:24 pm | Mobile Microsoft Makes Windows XP Available for One Laptop Per Child Systems. OLPC XO Gets Microsoft Windows XP Operating System Thursday, May 15, 200811:11 pm | CPU Via Technologies Reportedly Readies Dual-Core Microprocessors. Via’s Dual-Core Chips Set to Come in 2009 – Rumours 11:21 am | Other AMD’s Plans to Build Fab in New York Are “Moving Along”. AMD Still Intends to Build a Fab in the USA Wednesday, May 14, 200811:11 pm | Storage DVD Will Remain Primary Optical Storage Media on PC Market Till 2012 – IDC. Analysts Expect DVD to Dominate in PC Space Till 2012, Despite of Blu-Ray Ramp 5:41 pm | Mobile OCZ Offers Enthusiasts “Do-It-Yourself” Notebooks. OCZ to Allow Gamers to Build Their Own Laptops |
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