News
 

Bookmark and Share

(2) 

An executive of Asustek Computer said at the Consumer Electronics Show that the leading maker of computer components and laptops plans to focus on sales of mainstream notebooks in the USA this year. The shift from high-end mobile computers to more affordable machines will allow Asus to get market share and increase its revenues, though, its profit margin will be sacrificed.

Asustek has been concentrating on sales of higher-end mobile computers in the USA during the most recent years and now average selling price of an Asus-branded laptop is $1400, meaning that the company sells quite a lot of rather expensive computers. This year Asustek Computer will focus on extending its presence in the segment of notebooks that cost $1000 - $1500, said YC Hsu, U.S. channel business unit general manager, in an interview with DigiTimes web-site. The aggressive plan is projected to lower revenue by about $200.

At present Asustek sells 70% of its notebooks in the consumer market segment and only 30% are sold to business customers. Asustek did not reveal whether it plans to increase sales of consumer- or business-oriented notebooks, but noted that it intends to improve its relations with retail chains, which aim their products on primarily on the consumers.

Asustek’s Eee PC, which are targeted at consumers who do not want to spend a lot of money on a notebook, that are sold at $299, $349 and $399 price-points have become truly popular among the U.S. consumers. Therefore, to keep its ASP at over $1000 level Asustek Computer will have to boost sales of much more expensive laptops considerably, which automatically drives its market share up.

Discussion

Comments currently: 2
Discussion started: 01/14/08 06:21:48 PM
Latest comment: 01/19/08 01:07:54 PM

Add your Comment




Related news

Latest News

Friday, May 17, 2013

11:50 pm | Sales of Nintendo Wii U Hit Another Low in the U.S. Nintendo Wii U Just Cannot Become Popular

Thursday, May 16, 2013

11:41 pm | Dell Admits Windows 8 Did Not Meet Expectations, Pins Hopes on “Blue” Updates. Dell Disappointed with Windows 8, But Believes in the Future

10:59 pm | AMD Needs More Than Game Console Design Wins to Offset PC Market Declines – Analysts. AMD Has to Develop Competitive Product Lineup to Survive in Current Environment

10:33 pm | Corning Introduces Corning Lotus XT Glass for High-Performance Displays. Corning Advances Glass Substrate for High-Performance Displays

9:51 pm | True Stereo-3D Will Require 330MP – 3.3GP Resolutions, Says Developer of 8K Video Format. NHK: 8K Is the Final 2D Format, All Future Formats Will Be in 3D

9:41 pm | Innodisk Begins to Ship DDR4 RDIMM Samples to Server Makers. Independent DIMM Supplier Samples DDR4 RDIMMs

8:56 pm | Samsung Develops 45nm Embedded Flash Logic Process Technology. Samsung Successfully Tests 45nm Embedded Flash Logic Manufacturing Tech

7:57 pm | NHK Shows World’s First 8K Movie at Cannes Film Festival. Japanese National Broadcasting Company Demos 8K Movie, Content to Film Industry

7:27 pm | Intel’s Paul Otellini: Lack of Chip for iPhone, iPad Was My Worst Mistake. Intel’s Outgoing CEO Regrets About Mission Opportunities with Apple iOS