Asustek Computer and Intel Corp. on Wednesday launched a new web-site that will help the two companies to determine actual wishes and needs of consumers. The companies promise that based on the input by end-users they will be able to develop and build mobile personal computers (PCs) and components that are best tailored for needs and preferences of the end-user.
“Intel believes the spark for innovation can come from anywhere. That's why Intel is working with Asus to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day,” said Mike Hoefflinger, general manager of Intel's partner marketing group.
The two companies said that the plan for WePC.com web-site is to enable the two companies to deliver to market what could be the world's first community-designed PCs. Each visitor of the web-site is able to let Asus and Intel know his or her preferred features of PC, balance basic specifications, determine necessary ports and accessories as well as visualize the system.
The community will be divided into three conversation groups, addressing three of the most popular consumer PC categories: netbooks, notebooks and gaming notebooks. Intel and Asus hope to bring to market a consumer-inspired product that simplifies and enhances computing needs with Intel and Asus technology in each category. The PCs will be powered by Intel Atom, Intel Centrino 2 and Intel Centrino 2 Extreme platforms.
Prizes will be rewarded to select participants for their creative role in this project. Details on prizes will be announced at a later date.
“Asus and Intel have created WePC.com in an effort to bridge innovation and technology with consumers' wishes. ASUS strives to provide the best user experience with our products. By empowering WePC.com users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC,” said Lillian Lin, director of Asustek’s marketing planning division.