News
 

Bookmark and Share

(0) 

Intel Corp. said at a conference that the company underestimated popularity of netbooks on well-developed markets. The company also stressed that netbooks cannot replace notebooks due to performance and screen size constraints.

“We originally thought netbooks would be for emerging markets and younger kids, and there is some of that. It turns out the bulk of the netbooks sold today are Western Europe, North America, and for people who just want to grab and go with a notebook. We view the netbook as mostly incremental to our total available market,” said Stu Pann, vice president in the sales and marketing group at Intel at Raymond James IT Supply Chain Conference, reports Cnet News.com.

Intel Corp. has to make sure that the Atom processors that power virtually all the netbooks available on the market do not cannibalize sales of higher-performance chips for mobile computers. As a result, the company will hardly advertise netbooks and supporting platforms on developed markets where customers can afford something more expensive than an ultra-cheap ultra-mobile PCs. This is a reason why Intel stresses that netbooks are hardly a substitute for laptops.

“If you have ever used a netbook and used a 10” screen size – it’s fine for an hour. It is not something you are going to use day in and day out, said Mr. Pann.

It is interesting to note that Advanced Micro Devices, Intel’s arch-rival, recently said that it was not interested in developing special chips for netbooks. Meanwhile, Intel not only has plans to further develop netbook platforms for developing markets, but also proceed with netbook solutions for traditional markets.

Tags: Intel

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month