Bookmark and Share


Intel Corp. on Wednesday admitted that netbooks do not attract new buyers to the market, but compliment already used personal computers that are used by existing consumers. If currently available netbooks fail to attract new customers, then machines running Windows 7 for netbooks with 10.1” screens will definitely not turn out to be popular on emerging markets at all.

“I do not think first-time buyers are going to buy netbooks. The first time you buy something you want the real deal. It's consistent not just in China, but all around the world. If you are going to spend your hard-earned money for the first time, you are going to put a computer in your house," said Sean Maloney, executive vice president and chief sales and marketing officer at Intel, at Intel Technology Summit media event.

According to Mr. Maloney, netbooks are mostly acquired by those, who already own one or two proper personal computers, but who need to have a very basic and inexpensive system for surfing the Internet or reading email.

Back in the second half of 2007 many believed that netbooks could enable inexpensive PC experience in developing countries, however, it looks like this has not happen. Moreover, most likely it will not: with limitation of screen diagonal at 10.1” in case of netbook version of Windows 7, not a lot of people even in developing world will buy a netbook as their first or primary personal computer.

Intel needs to ensure that sales of netbooks do not cannibalize sales of notebooks, however, this does not mean that the company’s netbook-oriented business is unsuccessful: last quarter Intel earned $362 million selling its Intel Atom processors, a very large amount of money considering the fact that the Atom family was only introduced in Q2 2008.

Tags: Intel


Comments currently: 1
Discussion started: 07/29/09 11:00:26 PM
Latest comment: 07/29/09 11:00:26 PM


I disagree with "The first time you buy something you want the real deal" but agree that the small screen is a problem.

In most cases I will go for an inexpensive product first, and only after having some experience, to understand how I use it, will I go for something more upscale. That's what I did with digital cameras, with mobile phones, and other things.

The 1024x600 display is too limiting, though, even for people who don't mind a physically small display. With higher resolution, larger screen netbooks arriving, that might change. (And of course, people will always continue to argue about the applicability of the name.)
0 0 [Posted by: ET3D  | Date: 07/29/09 11:00:26 PM]


Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month