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Shuttle Computer, a former maker of mainboards and a producer of PCs and PC barebones, reportedly wants to establish a new coalition that will help second-tier notebook makers to increase their global market share. The alliance will develop standard components for generic notebooks and will also acquire various parts at discount.

One of the main problems for smaller makers of personal computers is that they acquire components at higher prices than large makers and also have to design their machines completely themselves while selling them in low quantities. Naturally, this affects costs of notebooks from second-tier vendors and makes them uncompetitive compared to globe’s largest original equipment manufacturers. Moreover, since smaller makers have to save on testing and design, reliability of their computers is lower compared to that of top 10 vendors.

Shuttle reportedly plans to establish a special alliance, which will design standard components for notebooks, manage purchase of certain parts from manufacturers, integrate supply chain and services. Shuttle hopes that the alliance will allow to boost market share of second-tier notebook makers from around 7% in 2009 to approximately 15% in 2010, reports DigiTimes web-site.

Already in January, Shuttle-led alliance plans to unveil twenty notebooks with 10” – 17” screens, it is reported. Initially, the alliance will only work with Intel Corp., but the coalition will also be open to adopting platforms from Advanced Micro Devices, ARM, Via Technologies and others.

Shuttle is expected to work on standardization of mainboard designs and will also be responsible for quality assurance through the supply chain, the media report claims.

Shuttle did not comment on the news-story.

Tags: Shuttle, Intel, , Core, , Pentium, Celeron, AMD, Turion, Phenom, Via Technologies, Nano

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