News
 

Bookmark and Share

(0) 

Even though at present netbook computers account for a relatively small percentage of all personal computers, in future their market share can increase drastically once performance reaches “good enough” level. At least, chief executive officer of ARM thinks so. Besides, Warren East is sure that eventually ARM-based chips will power the majority of netbooks despite lack of support by desktop Windows operating system.

“Although netbooks are small today – maybe 10% of the PC market at most – we believe over the next several years that could completely change around and that could be 90% of the PC market. We see those products as an area for a lot of innovation and we want that innovation to be happening around the ARM architecture,” said Warren East, chief executive of ARM, in an interview with PCPro web-site.

In fact, various processors powered by ARM architecture already power certain blocks of personal computers, such as hard disk drives, radio modules or web-cameras. However, the head of ARM believes that ARM microprocessors can also serve as central processing units inside netbooks. Unfortunately, ARM chips are not supported by desktop Microsoft Windows operating system, which is the most popular software platform on the planet. But the CEO of ARM claims that this will only slowdown the adoption of the chips, but will not become an insuperable roadblock.

“What’s holding it back is people’s love of the Microsoft operating system and that fact that it’s familiar and so on. But actually the trajectory of progress in the Linux world is very, very impressive. I think it’s only a matter of time for ARM to gain market share with or without Microsoft. […] It is really an operational decision for Microsoft to make. I don’t think there are any major technical barriers. Microsoft’s well aware of the technical support we can provide to them, but it is an operational challenge for them, and one that only they can work out,” added Mr. East.

Although ARM microprocessors power the vast majority of mobile phones, personal digital media players and various consumer electronics products, the entrance of ARM-based chips onto the market of PCs have so far been slow. For example, smartbooks, which were announced back in late 2008, still have not make it to the market.

Tags: , x86, , Intel, AMD

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Tuesday, June 18, 2013

8:15 pm | AMD Unveils Server Strategy and Roadmap. AMD Adds Berlin, Seattle and Warsaw Processors into Roadmap

7:38 pm | Nvidia Set to Radically Change Business Model, License Graphics Cores to Others. Nvidia Takes ARM, Imagination Technologies Route, Intends to License Kepler Graphics Tech

Monday, June 17, 2013

11:57 pm | Oculus VR Raises $16 Million in Funding from Venture Capital Funds. Venture Capitalists Invest into Oculus VR Virtual Reality Platform

11:48 pm | Accelerators and Co-Processors Set to Dominate Big Data at High Performance Computing Sites . IDC: Intel Xeon Phi and Nvidia Tesla Running Neck to Neck to Supercomputer Leadership

11:33 pm | Microsoft and Best Buy to Open Up Over 600 Windows Stores. Microsoft and Best Buy to Open Up Stores-Within-A-Store

11:21 pm | Intel Haswell-E to Pack Eight Cores, Quad-Channel DDR4 Memory Controller. Intel Preps Series Performance Boost with Next Year’s Enthusiast Desktop Platform

5:08 pm | Sony Ups PlayStation 4 Internal Shipments Projections. Sony: Demand for PlayStation 4 Will Exceed Supply

1:41 pm | Intel Unleashes Next-Generation Xeon Phi “Knights Landing” Co-Processor. Intel Unveils 14nm Xeon Phi “Knights Landing” Chip

12:40 pm | Samsung Reveals Ultra-Fast PCI-Express SSD for Ultra-Slim Notebook PCs. Samsung’s PCIe SSD for Notebooks Has 1400MB/s Read Speed

10:41 am | AMD FX-9000 Family Microprocessors Cost from $500 to $1000. Pricing of AMD FX-9000 Processors Mimics Pricing of Intel HEDT Products