News
 

Bookmark and Share

(0) 

Even though at present smartbooks are not anywhere close to popularity, the things will change in five years, claims ABI Research market tracking firm.

“As ABI Research defines it, a smartbook is a low-powered device running a mobile operating system that is always connected, either via Wi-Fi or (more often) using cellular or mobile broadband. Smartbooks can take many different shapes. They are a subset of MIDs (mobile Internet devices) and netbooks, and address the same potential users, usage, pricing, and market needs. The difference is that they don’t use x86 processors,” said ABI Research senior analyst Jeff Orr.

By that definition, the analyst estimates in a new research study, 163 million smartbooks will ship worldwide in 2015 – a significant rate of growth given that the very first models only appeared in 2008.

Qualcomm and Freescale have been the largest promoters of the smartbook concept. Other chipmakers such as TI and NVIDIA that are producing ARM-based processors are active in this market as well. The first waves of devices are coming from established vendors such as Lenovo and Sharp (even Apple’s iPad is technically a smartbook) and newcomers such as Always Innovating.

“Technical definitions don’t mean much to most consumers, however. The idea of ‘a smartbook’ doesn’t resonate with anybody thinking of buying such a device. Vendors should avoid creating a separate market category with a new name, instead accepting that they are competing in an established category. Consumers hear about netbooks as alternatives to laptops and MIDs as alternatives to mobile phones, and can understand that. We believe the best opportunity in this ultra-mobile device market lies in new form-factors,” said Mr. Orr.

Another very important consideration in consumer adoption of new products is price – both of devices and of the connectivity that is such an essential feature. ABI Research believes it will be important for vendors to bring entry-level smartbook prices to $200 or less.

Tags: Intel

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Sunday, August 24, 2014

6:12 pm | Former X-Bit Labs Editor Aims to Wed Tabletop Games with Mobile Platforms. Game Master Wants to Become a New World of Warcraft

Thursday, August 21, 2014

10:59 pm | Khronos Group to Follow DirectX 12 with Cross-Platform Low-Level API. Khronos Unveils Next-Generation OpenGL Initiative

10:33 pm | Avexir Readies 3.40GHz DDR4 Memory Modules. DDR4 Could Hit 3.40GHz This Year

12:10 pm | AMD to Lower Prices of A-Series APUs for Back-to-School Season. New Prices of AMD A-Series APUs Revealed

Wednesday, August 20, 2014

10:53 am | AMD to Cut Prices on FX-9000, Other FX Processors: New Prices Revealed. AMD to Make FX Chips More Affordable, Discontinue Low-End Models

10:32 am | LG to Introduce World’s First Curved 21:9 Ultra-Wide Display. LG Brings Curved Displays to Gamers, Professionals

9:59 am | AMD Readies FX-8370, FX-8370E Microprocessors. AMD Preps Two New “Mainstream” FX Chips