Dell used to be a maker of generic personal computers, but in the recent three to four years it started to address the more lucrative market of high-end personal computers, including PCs for gamers as well as expensive systems aimed at customers who can pay a price premium. But while Alienware-branded PCs appear to be popular, Adamo-branded notebooks seem to receive rather tepid welcome from the audience.
After less than one year on the market, the entry model of Dell Adamo dropped to $999 from $1999. Dell Adamo XPS, which was released back in December, 2009, at the price of $1799, is currently not obtainable from Dell’s web-site, according to Electronista web-site. Although the two facts hardly mean a lot in general, they may indicate that Adamo is not popular among potential users, something, which can be explained on the whole.
Dell is not known for high-end, or luxury, systems. As a result, customers, who can pay for a premium-class notebook, barely choose Dell. There are people, who pay additional amount of money for Lenovo ThinkPad or Panasonic Toughbook since those laptops are tailored for usage in business or rugged environments. There are also those, who consider Apple Macbook Air stylish and useful and willing to pay a premium for this computer. Moreover, there are consumers, who buy truly luxurious notebooks with exclusive enclosures with precious materials. Unfortunately for Dell, its Adamo family has not succeeded in becoming yet another premium notebook.
Dell did not comment on the news-story.