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Intel Corp. has announced that it had hired Michael Bell, an Apple and Palm veteran, as vice president and director of smartphone product development in the company's Ultra Mobility Group. The move demonstrates that for Intel it is crucial to secure smartphone market share and with a person behind products like Apple iPhone or Palm Pre the chipmaker gets higher chances of success.

Michael Bell worked at Apple from 1991 to 2007 and played significant roles in development of Apple iPhone and Apple TV products. More recently, Mr. Bell served as the head of product development at Palm, where he contributed to the development of Palm Pre and Palm Pixi.

Anand Chandrasekher, the head of Intel Ultra Mobility Group, reportedly said that Michael Bell will help build and lead a team to build breakthrough smartphone reference designs to accelerate Intel architecture into the market. Bell will focus on delivering leadership products that advance Intel chips into smartphones, help drive new business growth and further cultivate Intel's global ecosystem relationships in this market segment.

Tags: Intel, Palm, Apple, Moorestown, Medfield

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