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Thanks to massive increase of performance of various microprocessors and improved semiconductor manufacturing technologies, modern mobile devices can feature performance and capabilities that were unbelievable on the PC market some fifteen years ago. Based on this, Neil Trevett from Nvidia suggested recently that traditional personal computer would seem outdated shortly and the real contender for the "computer of the future" is a mobile device.

“PCs will soon seem very archaic. Mobile computing is the future. Mobile is the web, the web is mobile, the two are really integral,” said Neil Trevett, the vice president of mobile content development at Nvidia and the head of the Khronos Group, during his speech at “Apps Everywhere” panel at MobileBeat, reports RCR Unplugged web-site.

At present the lion's share of Nvidia's income ($1.001 billion in Q1 FY2011 that ended on May 2, 2010) comes from discrete graphics processors for desktop, mobile and professional personal computers ($780.85 million or 78%). The company is also developing Tegra-series of system-on-chips (SoCs) for smartphones, slates and other ultra-mobile devices. But that consumer products business (CPB), which also includes license, royalty, other revenue and associated costs related to video game consoles and other digital consumer electronics devices only brought about $31.23 million to the company last quarter, which is 3.11% of the revenue.

Even though the market of discrete GPUs is massive, the future is all mobile, according to Mr. Trevett. Graphics processors inside those low-power handset products should gain performance, thanks to development of Nvidia Tegra, which features ARM cores for general purpose processing along with GeForce-like graphics engine for graphics processing. As a result, those devices will offer better user experience.

"HDTVs to car infotainment systems would benefit from the lots and lots of GPU goodness Tegra could provide," said Mr. Trevett.

It is not completely clear whether Neil Trevett expects the market of traditional personal computers to vanish into thin air only to be replaced by tablets, smartphones or thin clients. Or he was just talking about incoming platforms to deliver content and applications to and indicated that the total available market of ultra-portable devices is much larger than that of traditional PCs.

The head of content development at Nvidia also stressed that his company views Google Android as the potentially dominant platform for smartphones and slates in the coming years.

"For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one. We really see the benefit of Android over Apple. Android is going to be the Windows of the mobile world,” concluded Mr. Trevett jokingly.

Ironically, the only Nvidia Tegra-based products that have shipped to the market so far are Microsoft Zune HD player and Microsoft Kin phones.

Tags: Nvidia, Tegra, Google, Android, Microsoft, Zune, Kin


Comments currently: 11
Discussion started: 07/17/10 02:03:33 PM
Latest comment: 07/21/10 09:45:44 AM


At first, I was in agreement with him.

Then he said...

"For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one."

Then I realized it was just more nVIDIA PR bullshit.
0 0 [Posted by: turtle  | Date: 07/17/10 02:03:33 PM]

I see Nvidia is still having problems selling Tegra. Oh, well.
0 0 [Posted by: FLA  | Date: 07/17/10 04:41:30 PM]

Lol, PCs will be around for a LOOONG time yet.
If they become "archaic" in my lifetime ill probably be quite surprised.
0 0 [Posted by: DIREWOLF75  | Date: 07/17/10 05:05:06 PM]

How often do we still hear predictions that the console will kill the pc? Now the pc will be replaced by mobile devices? - hahaha
I think the prospect of editing batches of multimedia files on a moble device is a bit far-fetched.
0 0 [Posted by: netholio  | Date: 07/17/10 06:34:37 PM]

DIREWOLF, I think that unless you're very old or have a disease which will kill you in the next 20 years, you'll see the decline of PC's as we know it.

netholio, PC's might always remain for esoteric uses, but look at the current market. Most PC's being sold are low end notebooks and netbooks, and I imagine not many people edit videos on these, though it's possible, just like people edited video 10 years ago on PC's which were about as powerful as current mobile devices.

Think about it: there's nothing in particular that a mobile device can't do. It may be weaker than a PC, but not by much compared to low end PC's (netbooks and such). It may be smaller, limiting input and display, but it could easily be paired with an external keyboard and display on a temporary basis.

So while I think that NVIDIA's PR is working overtime to compensate for a company that's seeing its future prospects dwindle, I think it's seeing the future correctly. Most people want small, flexible, "good enough" devices. Mobile devices are getting to that "good enough" spot.
0 0 [Posted by: ET3D  | Date: 07/17/10 09:15:12 PM]

LOW END PC's will be replaced by mobile devices. High end machines will always be too hot and will drain too much energy for mobile devices. Well at least for a very long time.
0 0 [Posted by: zaratustra06  | Date: 07/18/10 02:15:23 AM]

ET3D, you make the same grave errors in assumptions that it seems NVidia did. Its cheaper to build/buy a desktop PC than any mobile, which means people will, and DO keep buying them even though they might even WANT a mobile one. This creates marketspace all across the spectrum, from lowbudget to highend.

Before mobiles take over completely we need drastically improved batteries or mobile powergeneration, OR equally drastically reduced power usage. This creates lots of marketspace for PCs in the mid and highend.

Windows is the defacto standard for O/S, and with every iteration it becomes ever more hardware demanding, and most software comes out supporting windows... This adds a LOT of marketspace for desktop PCs in the budget and lowend.

There´s plenty more reasons but just those above should alone be plenty enough to keep PCs from becoming "archaic" in my lifetime.
0 0 [Posted by: DIREWOLF75  | Date: 07/18/10 04:28:12 AM]

Very interesting from company who launch GPU GTX480 with very archaic TDP and load temperature ,people need special case for that.May be Neil Trevett, was drunk when he said that.
0 0 [Posted by: Blackcode  | Date: 07/18/10 12:09:56 PM]

If this means tablet/notebook form factor, then yes these will take over the personal computer market.
OTOH it seems to imply smartphone form factors, which will not take over because people often want to carry around a large screen for portable use (notebook/tablet).
0 0 [Posted by: CSMR  | Date: 07/18/10 03:27:44 PM]

I think, for looking into the near enough future, that graphene will make most of the predictions for what will be, moot, if it is not considered.

Terabytes on board Level 1 memory with massive numbers of multi-core (processors) chips having no need for 'gpu' per se... and the size of less than a small fingernail by a margin...

It is coming. I see the devices they are talking about, many times over in the power... But, who holds the methodology of graphene chips, owns the future... Hopefully, not the big players of today... like to see more reasonable traders in the ethics market. (RE: Not losing so many suits world wide for unethical behaviors.)
0 0 [Posted by: the old rang  | Date: 07/18/10 10:14:49 PM]

Seems like nvidias pr luring us into their marketing murky waters once again.

bad thing is that even their own pr doesnt see how could they benefit from selling 250W mobile GPU that would extend our mobile experience with their Tegra based handhelds in the near future :rofl: They're really full of BS if they dont see that opportunity now and ditch all their cozy warm GPU businesss by betting on some wear'n'tear mobile chips.
0 0 [Posted by: OmegaHuman  | Date: 07/21/10 09:45:44 AM]


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