News
 

Bookmark and Share

(2) 

Worldwide media tablet sales to end users are forecast to reach 19.5 million units in 2010, according to Gartner. Media tablets are poised for strong growth with worldwide end user sales projected to total 54.8 million units in 2011, up 181% from 2010, and surpass 208 million units in 2014.

“The all-in-one nature of media tablets will result in the cannibalization of other consumer electronics devices such as e-readers, gaming devices and media players. Mini notebooks will suffer from the strongest cannibalization threat as media tablet average selling prices (ASPs) drop below $300 over the next 2 years," said Carolina Milanesi, research vice president at Gartner.

Low-end consumer notebooks will only marginally suffer from cannibalization. Gartner analysts expect very limited cannibalization on communication devices based on open OS (smartphones). The majority of the impact will be from 7" media tablets on high-end smartphones as it will be hard for a user to justify owning both when the differentiation in usage model is very limited. Users buying a 7" tablet might opt for a lower priced smartphone with a smaller form factor.

North America will account for 61% of media tablet sales in 2010. As these devices become available in more markets, North America’s share of media tablet sales will drop to 43% in 2014.

In 2010, celluar/Wi-Fi media tablets will account for 55% of sales, and by 2014, celluar/Wi-Fi media tablets will account for 80% of sales.

In the enterprise space, for the immediate future, the main use of media tablets is as a notebook companion or as a secondary device to take on the road or use for fast access to e-mail, calendaring, interrogating Web applications and information sources, and showing PowerPoint presentations.

The majority of knowledge workers cannot use media tablets to replace their notebooks. Since these workers usually also have smartphones, media tablets become their third device. Most organizations will not buy that third device. Because of the convenience factor for travel and an "instant on" for quick look-up functions, many users are paying for the media tablets with their own money to use both for work and pleasure.

As media tablets move from early adopters to mainstream, media tablets will become a family purchase as well as a personal one. The touch user interface, the applications available on the different operating systems and the simpler set up compared to a full-fledged computer make media tablets ideal for a range of consumers: from power users to techno-phobics. As costs decrease, media tablets will be added to the list of the devices lying around the house that are shared by the family.

“Communication service providers (CSPs) who have so far subsidized mini-notebooks to drive mobile broadband uptake will shift their marketing spend to media tablets. Such subsidies will help drive adoption among those consumers who see the initial hardware cost as a hurdle. For the rest, the freedom of paying for cellular only if and when needed, and not having to add another contract to the one a user might already have on his or her phone, is a great advantage and has so far proved successful for Apple,” Ms. Milanesi said.

Discussion

Comments currently: 2
Discussion started: 10/18/10 11:54:11 PM
Latest comment: 10/19/10 03:21:44 AM

[1-2]

1. 
0 0 [Posted by: bereft  | Date: 10/18/10 11:54:11 PM]
Reply

2. 
The majority of knowledge workers cannot use media tablets to replace their notebooks.


For now that is. By 2014, you are bound to have a fully featured office suite for tablets.
0 0 [Posted by: hahnchen  | Date: 10/19/10 03:21:44 AM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month