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Amazon plans to release its own-brand tablet device sometimes in October, according to a media report. The rumours about the tablet from the world’s largest online store have been around for some time now, but the most interesting detail about the device is that it will be powered by Google Android operating system.

At present nothing particular is known about Amazon’s tablet. What is known is that it will feature 9” – 10” touch-screen, a powerful application processor and will be based on Google Android operating system. According to a report from the Wall Street Journal, the device will be designed by one of the contract manufacturers of electronics, but its successor due in 2012 will be developed by Amazon itself.

The introduction of Google Android-based tablet by Amazon clearly means that the company not only follows its competitor Barnes & Noble, which released its Android-based Nook Color electronic-book reader last year, but plans to compete against Apple iPad, Motorola Xoom, Samsung Galaxy Tab and other popular slates.

It should be noted that the introduction of a tablet will inevitably slowdown sales of Amazon Kindle, which is, according to the company, the best selling device at Amazon.com ever. The company will have to clearly separate Kindle e-book reader and tablet in terms of price and services in order to maximize sales.

Amazon is the largest retailer of books, CDs, DVDs, Blu-rays and other media. But as sales of physical media declines and popularity of digital content increases, Amazon not only needs digital services to deliver content in electronic form, but also an ecosystem where to deliver. So far, the company has tried to build that eco-system using apps for third-party devices as well as by providing its own electronic book reader called Kindle. But in order to boost sales of movies and music, Amazon clearly needs to release its own media tablet.

Amazon did not comment on the news-story.

Tags: Amazong, Kindle, Apple, iPad, Android, Google, E-Book

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