Bookmark and Share


At present Amazon is well-known for its Kindle electronic book reader, but in several months time the company may become the largest supplier of media tablets after Apple, an analyst believes. However, in order to be successful, Amazon will have to offer its tablets at affordable price-points.

According to Forrester Research analyst Sarah Rotman Epps, Amazon's tablet, if it is launched at the right price with enough supply, can be easily sold in 3 million to 5 million units in Q4 alone, disrupting not only Apple's product strategy but other tablet manufacturers' as well. Amazon itself plans to sell around four million tablets this year, according to unofficial information.

"Apple will maintain a strong lead in market share, but Amazon will gain ground quickly and give product strategists from media, software, retail, banking, and other firms a reason to kick app development for Android tablets into high gear," said Ms. Rotman Epps.

The media tablet(s) by Amazon are projected to be based on Nvidia Tegra 2 system-on-chip. Among suppliers of other components are Wintek, CPT, J Touch, Ili Technologies, Novatek, Capella, Sitronix and Richtek. As reported, the device will be based on Google Android.

The introduction of Google Android-based tablet by Amazon clearly means that the company not only follows its competitor Barnes & Noble, which released its Android-based Nook Color electronic-book reader last year, but plans to compete against Apple iPad, Motorola Xoom, Samsung Galaxy Tab and other popular slates.

It should be noted that the introduction of a tablet will inevitably slowdown sales of Amazon Kindle, which is, according to the company, the best selling device at ever. The company will have to clearly separate Kindle e-book reader and tablet in terms of price and services in order to maximize sales.

Selling four million tablets in calendar 2011 is a very optimistic plan given limited success of other Android-based tablets as well as massive popularity of Apple iPad. If such a plan exists, then it is probable that Amazon not only has strong ideas how to promote the device, but also intends to set rather aggressive pricing and launch a massive advertising campaign.

Amazon did not comment on the news-story.

Tags: Amazon, Kindle, Apple, iPad, Android, Google, E-Book


Comments currently: 1
Discussion started: 08/31/11 01:21:08 AM
Latest comment: 08/31/11 01:21:08 AM


"but in several months ... may become ... an analyst believes... in order to be successful ... will have to ... offer its tablets at affordable price-points."

So, it MAY BECOME... or so he believes, but only if they <Do something vague> (offer it in affordable price points)

No matter what the analyst is going to claim a correct prediction...
Amazon becomes #1? He claims to have predicted it.
Amazon doesn't become #1? He claims its because they didn't offer affordable (enough) pricing.

This analyst could give madam cleo a run for her money
0 0 [Posted by: taltamir  | Date: 08/31/11 01:21:08 AM]


Add your Comment

Related news

Latest News

Wednesday, August 20, 2014

10:53 am | AMD to Cut Prices on FX-9000, Other FX Processors: New Prices Revealed. AMD to Make FX Chips More Affordable, Discontinue Low-End Models

10:32 am | LG to Introduce World’s First Curved 21:9 Ultra-Wide Display. LG Brings Curved Displays to Gamers, Professionals

9:59 am | AMD Readies FX-8370, FX-8370E Microprocessors. AMD Preps Two New “Mainstream” FX Chips

Monday, August 4, 2014

4:04 pm | HGST Shows-Off World’s Fastest SSD Based on PCM Memory. Phase-Change Memory Power’s World’s Fastest Solid-State Drive

Monday, July 28, 2014

6:02 pm | Microsoft’s Mobile Strategy Seem to Fail: Sales of Lumia and Surface Remain Low. Microsoft Still Cannot Make Windows a Popular Mobile Platform

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential