Although Google has officially said that the acquisition of Motorola Mobility was conditioned by the portfolio of patents of the latter, the company's chairman claims that Motorola's product line also has incredible value and the world's largest search engine and web ads broker is glad to enter the hardware business and create integrated hardware and software model.
"We did it for more than just patents. We actually believe that the Motorola team has some amazing products coming. We are excited to have the product line, to use the Motorola brand, the product architecture, the engineers. These guys invented the RAZR. We know them well because they're Google Apps users. [We like] having at least one area where we can do integrated hardware and software," said Eric Schmidt, the chairman of Google, at a conference, reports Business Insider.
For many years Google has insisted that it would like to remain a company working in service and software businesses, not hardware business. Nonetheless, the company has tried to enter the market of smartphones for a couple of times, but without success.
Motorola has a history of innovation in communications technology and products as well as in the development of intellectual property. The history of Motorola includes a number of industry firsts (Motorola was first to launch a mobile phone), breakthroughs and iconic products. Even though Motorola Mobility has had several tough years, with the help from Google, the company may have enough potential to release never-before-seen innovative products.
It will be interesting to see whether Google's attempt to help Motorola to deliver breakthrough devices will affect the company's work with other Android partners. Officially, the company claims that it will treat all its partners equally, but the comments made by Mr. Schmidt may imply that Motorola may get more help from Google when it comes to implementing certain functionality into Android.
More than 150 million Android devices have been activated worldwide, over 550,000 devices now lit up every day, through a network of about 39 manufacturers and 231 carriers in 123 countries.