News
 

Bookmark and Share

(3) 

Based on an unofficial report, Acer Group and Asustek Computer should be pretty dissatisfied with sales of their initial so-called ultrabooks. Apparently, sales of the Intel-lead ultrabooks by Acer and Asus are 2-3 times below original expectations.

Sales of ultrabooks by Acer and Asustek Computer are projected to reach 100 thousand (K) units each by the end of 2011, falling short of their targets of 200K - 300K units, due to relatively high prices, according to sources at channels cited by DigiTimes web-site (note is cited as "Acer, Asustek initial ultrabook sales not up to expectations, say sources"). Sales numbers from other companies, such as Lenovo Group, are unknown. Current numbers are published as rumours.

Market observers believe that the low sales of ultrabooks are conditioned by high prices compared to established ultra-thin laptops like competitive Apple MacBook Air or Lenovo ThinkPad X systems. Those, who pay for expensive systems demand certain class of guaranteed experience throughout the device's lifetime, which means very conservative approach by end-users.

Unfortunately, customers nowadays pay less and less attention to the quality of hardware and even less attention to the quality of software.  While it is clear that full-metal Asus ultrabook is better made than those made of plastic, the majority of consumers choose "good-enough" strategy and acquire moderate notebooks instead of state-of-the-art MacBook Air, ThinkPad X and others.

Asus, Acer, Intel did not comment on the news-story.

Tags: Acer, ASUS, Intel, AMD, Sandy Bridge, Ivy Bridge

Discussion

Comments currently: 3
Discussion started: 11/04/11 12:08:31 AM
Latest comment: 11/05/11 08:46:29 AM
Expand all threads | Collapse all threads

[1-2]

1. 
Apple and Asus are now the only two making laptops under 15" that are higher than 1366x768.

They've only just gone on sale in the USA. You can't even buy them yet here in Australia. Online retailers are flushed with 5 star reviews. So I think its a bit premature.
0 0 [Posted by: Andys  | Date: 11/04/11 12:08:31 AM]
Reply
- collapse thread

 
The worst thing is that Lenovo dropped 13.3"/1440*900 displays in case of X1 laptop, which opens wide doors not only for MBA 13" (which has such one), but also for MBA 11" (which has resolution that X1 has in smaller form-factor).
1 0 [Posted by: Anton  | Date: 11/04/11 06:02:57 AM]
Reply

2. 
Just Lower the Price $799 so we can buy
0 1 [Posted by: xentar  | Date: 11/05/11 08:46:29 AM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month