News
 

Bookmark and Share

(0) 

Acer Group, the company that managed to become one of the leaders on the emerging market of netbooks back in 2009, but failed to gain traction on the growing market of media tablets and smartphones, reportedly decided to close down its touch business group specifically founded in April, 2011. While this does not prove that Acer will cease all the tablet and smartphone efforts, it is clear that the company will reduce its R&D efforts on appropriate devices.

Acer directors have confirmed to Taiwan Economic News that the company has recently merged its Android tablet business, which originally belonged to the touch business group, into its global logistics center management. Of over 300 workers of the touch business unit, 150, mostly R&D engineers, will be transferred to other business divisions, a hundred will be retained and other will be laid off.



Perhaps, the biggest problem for companies like Acer and Asustek Computer to establish their presence on the markets of smartphones and media tablets is not ability to develop appropriate hardware, but to design competitive software (e.g., adopt Google Android in the best possible way) and create relationships with new reseller partners, including cell network operators. Originally focused on hardware only, Taiwanese companies have hard times tailoring software themselves, creating new business models and relationships.

Even though Acer will likely continue to sell tablets and smartphones going forward, it is clear that the company does not want to invest substantial amounts of money into business unit that is unprofitable and cannot establish serious presence on the market. Merging tablet and PC business units has some rationale: next year Microsoft releases its Windows 8 that will somewhat unify platforms for both types of devices.

Devices based on touch-screens clearly represent the future of consumer electronics. This future naturally relies not only on hardware technology itself, but also on software, services and interoperability. It remains to be seen how will the disbandment of a dedicated division will affect the future of Acer. Sales of PCs globally will remain strong and will keep growing, but this does not mean that a world-class company should stop thinking beyond PC.

Tags: Acer, Android, Windows, Windows Phone, Windows 8, iPad, iOS

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, July 28, 2014

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones

Monday, July 21, 2014

10:32 pm | PQI Debuts Flash Drive with Lightning and USB Connectors. PQI Offers Easy Way to Boost iPhone or iPad Storage

10:08 pm | Japan Display Begins to Mass Produce IPS-NEO Displays. JDI Begins to Mass Produce Rival for AMOLED Panels

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia