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1.
I have a respect for Intel's engineering abilities, but I find it perhaps telling that 1) no one has mentioned battery life of the lenovo phone, just a vague 'uses less power than the competition' (and they don't mention what competition they are comparing it too), and 2) the only phone maker they've convinced to use the chip is lenovo, who are a very small player with a vested interest in maintaining good relations with intel to help with their much larger and more critical PC business.
And SGX540? Really Intel? You've made it nearly obsolete before it even been released.
Its good to have competition, but I get nervous when big behemoths like Intel jump into markets with successful but much smaller competitors, too often I've seen them resort to huge marketing budgets and questionable handouts to manufacturers to take over the market, and then with all competition crushed or subdued, just roll out token updates and charge a mint for them.
Anyway, it'll be interesting to see how well they go with getting design wins with Medfield, and what Apple do, given both their close relation with Intel and the fact they own their own ARM SoC developer.
EDIT - Looks like I already need to take back my comment about lenovo, Intel have scored a Motorola win too (who would have seen that coming in the 80's during the x86 vs 68k period).
And SGX540? Really Intel? You've made it nearly obsolete before it even been released.
Its good to have competition, but I get nervous when big behemoths like Intel jump into markets with successful but much smaller competitors, too often I've seen them resort to huge marketing budgets and questionable handouts to manufacturers to take over the market, and then with all competition crushed or subdued, just roll out token updates and charge a mint for them.
Anyway, it'll be interesting to see how well they go with getting design wins with Medfield, and what Apple do, given both their close relation with Intel and the fact they own their own ARM SoC developer.
EDIT - Looks like I already need to take back my comment about lenovo, Intel have scored a Motorola win too (who would have seen that coming in the 80's during the x86 vs 68k period).
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[Posted by: genie 
| Date: 01/11/12 12:01:03 PM]
| Date: 01/11/12 02:58:54 PM]
