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While AMD does not really believe that Intel Corp.-driven ultrabooks will be successful on the market of high-end notebooks, the company reportedly plans to introduce its own platform for low-cost ultrathin laptops powered by its A-series “Trinity” accelerated processing units (APUs). The firm will attempt to offer better pricing on such machines and thus initiate a price-war on the market of ultra-portable PCs

The price of ultra-thin laptops based on AMD A-series “Trinity” APUs will be around $500, which is the price of an average laptop these days. As a result, AMD-based ultrathin notebooks will be at least $200 cheaper than machines powered by Intel Core i 3000-series “Ivy Bridge” microprocessors. Lower price is supposed to compensate lower x86 performance of AMD’s Trinity compared to Intel’s Ivy Bridge. At the same time, AMD-based ultrathin machines will offer faster and more capable graphics engine. Moreover, based on AMD promises, it will offer 17W quad-core microprocessors, which should provide decent responsibility.

What is unclear is whether the quality of build of AMD-based ultra-thin laptops will be on par with Intel-powered ultrabooks. Intel poses rather strict requirements on ultrabooks and expects PC makers to produce premium-quality systems that should cost up to $1000, but higher price is also accepted. Generally, Intel wants ultrabooks to provide ultimate experience at relatively high cost, not be among the affordable systems on the market. By contrast, AMD wants to concentrate on pricing, based on media reports.

What remains to be seen is when AMD-based ultra-thins be available. Some recent reports point to the fact that AMD plans to commercially introduction Trinity only in mid-2012. Previously the firm promised to launch its next-generation APUs early in 2012, but looks like the plans have changed and Trinity will be based in the middle of the year.

AMD confirmed plan to introduce Trinity in mid-2012, but did not detail the low-cost ultrathin laptop initiative.

Tags: AMD, Trinity, 32nm, Fusion, Intel, Ivy Bridge, 22nm

Discussion

Comments currently: 18
Discussion started: 01/17/12 02:36:17 PM
Latest comment: 01/25/12 09:36:11 AM
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1 5 [Posted by: dudde  | Date: 01/17/12 02:36:17 PM]
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2. 
AMD has already sold 20 million APUs.

AMD won't have any issues selling tons of ultrathins as their APUs are far better than Intel's IGP based CPUs. $200 is a huge deal in laptop pricing and AMD has already been selling tons of Llano laptops so Trinity will be even better for consumers and AMD.

History has already shown that neither vendors nor consumers find the Ultrabook a viable product. Sales suck and it's no surprise when you investigate what you get for your money. Ultrabooks are basically over-priced, under performing, shiny kit. If you're a profiler then you might be willing to pay for an image but most people aren't willing to pay for Ultrabooks or sales would be far better.
4 2 [Posted by: beenthere  | Date: 01/18/12 08:04:42 AM]
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- collapse thread

 
show the post
1 4 [Posted by: dudde  | Date: 01/18/12 09:02:49 AM]
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Denial doesn't change reality.
2 3 [Posted by: beenthere  | Date: 01/18/12 12:47:14 PM]
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I'm not in denial. I'm just challenging your so-called "facts". I'm sure you can't even prove they even made 10M units (other than coming out of your @$$).
1 1 [Posted by: dudde  | Date: 01/18/12 02:10:53 PM]
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Your ignorance is showing... AGAIN!

You'll note that AMD had already sold 12 million APUs by Aug. of 2011. Perhaps you should do a little research before posting technically and socially ignorant comments?

http://www.tomshardware.c...eries-e-series,13263.html]

http://www.techhum.com/10...ow-about-amd-fusion-apus/]

UPDATED: 1-24-12

So once again we see the technically and socially challenged fanbois making personal attacks in this and other AMD threads because their beliefs are baseless.

Read the link below and you'll see AMD has NOT sold 20 Million APUs... They have already sold 30 Million. Read it and weep because denial does not change reality.

The FACTS don't lie but Intel fanbois DO!
2 4 [Posted by: beenthere  | Date: 01/18/12 04:38:18 PM]
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pssss.... idiot! did you even read the article from techhum?!?

let me quote it for you:

"AMD has sold nearly 12 million APU units, and sold over five million of the popular C and E Series APU’s in the second half of 2011."

So go back and learn your math! It's not even close to 20M unit! It's no wonder you're making up your figures!
1 2 [Posted by: dudde  | Date: 01/18/12 05:14:49 PM]
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hahaha! WOW! 12M + 5M (2nd of 2011)

Clearly not even close to 20M! With the BD fiasco, 3M units in 2weeks into 2012?!? I doubt!
1 2 [Posted by: PnoyP  | Date: 01/18/12 05:41:02 PM]
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show the post
1 4 [Posted by: beenthere  | Date: 01/18/12 06:17:33 PM]
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wow! You're now claiming it as a typo?!?

Then it clearly shows you wrote the article! No wonder it reeks with fanboy fart with the name beenthere on the backside!

1 2 [Posted by: PnoyP  | Date: 01/18/12 07:22:24 PM]
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these kinds of comments are clearly fabrications and assumptions from a self-proclaimed evangelist for amd, who seem to think that amd can never go wrong!
1 2 [Posted by: dudde  | Date: 01/18/12 07:24:15 PM]
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So we have two fanbois who can't deal with the reality that they are BOTH wrong about AMD's sales of APUs, who can't do simply addition so they make personal attacks when their beliefs are not supported by reality.

If you can't understand the most basic infomation in the Press Release you're not qualified to even be posting comments online. If you actually read the various links I posted you'd see that all of the other sites got the PR info. correct and that Techhum reported Q2 "C & E" sales results as H2 results by mistake instead of as Q2 sales - like all the other websites. Did you even bother to read the stories? Your ignorance does not change reality or the sales statistics.

Another day and more hate. When will the haters understand that hating is a waste of energy and does not change reality?

You might as well stop posting in AMD stories because your prejudice and lack of objectivity is blatant. You simply can't deal with reality.
1 2 [Posted by: beenthere  | Date: 01/18/12 07:41:56 PM]
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As long as some brainless retard like you who keeps posting fabricated lies, and who think he knows it all. I will always be here to kick your @$$!
1 2 [Posted by: dudde  | Date: 01/19/12 07:31:03 AM]
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Wow the perfect example of an arrogant ba$tard who thinks he doesn't have any kind of prejudice or bias. You think you can change reality with your makeup stories!?!?
1 1 [Posted by: PnoyP  | Date: 01/19/12 07:59:22 AM]
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So once again we see the technically and socially challenged fanbois making personal attacks because their beliefs are baseless.

Read the link below and you'll see AMD did NOT sell 20 Million APUs in 2011... They sold 30 Million. Read it and weep because denial does not change reality.

http://www.theregister.co...1/24/amd_q4_2011_numbers/
1 2 [Posted by: beenthere  | Date: 01/24/12 07:15:32 PM]
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Details Details Details, Don't blame a guy for taking a top of his head number and only being off by 3 million, pretty close guess IMO.

Fact still stands APU's are destroying Atom's, here is proof

http://www.xbitlabs.com/n..._Low_Netbooks_Doomed.html
2 2 [Posted by: veli05  | Date: 01/24/12 08:22:33 AM]
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3. 
I really wish there was at least a little admin work done @ Xbit, I'm just so sick of reading hate, these ppl should be banned and their posts removed

ARE YOU LISTENING ANTON !!!!!!
1 1 [Posted by: alpha0ne  | Date: 01/20/12 10:38:56 PM]
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- collapse thread

 
Anton is Pro Intel and Anti-AMD so don't expect him to weed out the socially and technically challenged fanbois...

UPDATE: 1-24-12

AMD didn't sell 20 Million APUs... AMD has sold 30 Million APUs.

So once again the Intel fanbois are proven wrong yet they'll continue spewing hate and false information.

SOS, DD.
1 3 [Posted by: beenthere  | Date: 01/24/12 07:37:13 PM]
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