intel said they would become popular in '11...............then in '12............DIE atom DIE
Intel Does Not Expect Substantial Sales of Chips for Tablets and Smartphones in 2012[07/17/2012 10:29 PM]
Although Intel Corp. has around twenty design wins of media tablets with its Atom system-on-chips, the company does not project sales of its SoCs for slates and smartphones to account for a significant part of its revenue this year. The world's largest chipmaker now projects Atom chips for ultra-mobile devices to become popular in 2013.
"It is not predicated on doing more sales in either tablets or in smartphones, but don’t take from that, those aren’t important segments. We think we are on a path to have a lot of products in the market, we are winning design wins, which really is the momentum that builds into 2013," said Stacy Smith, chief financial officer of Intel, during the company's quarterly conference call with financial analysts.
Although Intel has been trying to enter the market of chips for tablets using different SoCs and operating system from mid-2010, it looks like despite of recent design wins the company does not expect x86 tablets to gain a significant market share. Still, it should be noted that the company now has better chances to compete against ARM-based rivals with its Atom "Medfield" and "Cloverview/Clover Trail" system-on-chips thanks to support by both Google Android as well as Microsoft Windows 8.
"As Intel based tablets are shipping both on Windows 8 and Android, we expect to be able to participate in that fast growing market, but I do not think those numbers are going to be material this year. I think that just because of the start on, the timing of the start is going to be a slower ramp," said Paul Otellini, chief executive officer of Intel.
But even though Intel does not expect high sales of tablets and smartphones based on its Atom products this year, twenty design wins - including wins with both Atom and Core microprocessors - clearly point to Intel's final ability to compete in the ultra-mobile field.
Enter your username and e-mail address. Password will be sent to you.
10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications
7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015
4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones
10:32 pm | PQI Debuts Flash Drive with Lightning and USB Connectors. PQI Offers Easy Way to Boost iPhone or iPad Storage
10:08 pm | Japan Display Begins to Mass Produce IPS-NEO Displays. JDI Begins to Mass Produce Rival for AMOLED Panels
12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia