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Microsoft Corp. has admitted in a filing with the Securities and Exchange commission (SEC) that its forthcoming Surface media and productivity tablets will compete against third-party slate-type products that use Windows 8 operating system, which may lower the commitment of the company's partners to the platform.

"Our Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform," a statement by Microsoft reads.

Partners of Microsoft Corp. believe that considering the company's heritage and orientation, it will not be able to make its own-brand Surface tablets a strong success since it lacks retail presence comparable to Apple's and will compete not on its own field. To make the matter worse, it will compete against its hardware partners, which is hardly good for business in general. According to Microsoft partners among solution providers and the channel resellers, Microsoft will not be able to convince business customers to buy Surface tablets directly from them hoping that they [clients] will customize the tablets later on themselves. Meanwhile, eliminating partners by selling Surface only in Microsoft's own retail and select online stores, means that the slates will not be tailored for particular deployments in general.

Bill Gates, a co-founder of Microsoft and the former chief executive officer of the company, said in an interview that Surface would not rival products from other makers of hardware and therefore would not impact value added resellers as well as distributors.

"I actually believe you can have the best of both worlds. You can have a rich eco-system of manufacturers and you can have a few signature devices that show off, wow, what is the difference between a tablet and a PC," said Bill Gates.

One of the reasons why Microsoft intends to release Surface is to set up a benchmark for Windows RT/8-based slates, something that hardware makers will have to look at and something that will be clearly competitive against products like Apple iPad. Many hardware makers will now have to reconsider their designs in order to make their devices on par with "reference" tablets from Microsoft. From this point of view, Microsoft's move with Surface is completely justified as it will ensure that Windows 8/RT-powered tablets will be rather good. On the other hand, some partners may decide to utilize other operating systems in order not to compete against Microsoft directly.

Tags: Microsoft, Surface, Windows 8, iPad

Discussion

Comments currently: 4
Discussion started: 07/27/12 06:41:11 AM
Latest comment: 07/27/12 10:04:00 PM

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1. 
Microsoft loses position, I do not know why Microsoft forcing Intel. MS should be force only one, ARM model,which is thinner, lighter, consumes less battery power than Intel, or MS and Intel intend to start working with 3DMark on tablet market.
0 0 [Posted by: Blackcode  | Date: 07/27/12 06:41:11 AM]
Reply

2. 

Microsoft should buy AMD and use AMD's APU 64-bit processors for a new generation of 64-bit workstation class tablets and hybrids that will ran all of Microsoft's applications at home or corporate office. AMD's next generations of APU are far more sophisticated and advanced in design and GPU power than Intel's old CPU designs, even more with Intel lacking high-end GPU technology.

Then Microsoft will be able to compete head to head with Apple and can fine tune the x64 hardware to eliminate ARM's threat since ARM is currently only 32 bit and can't ran big memory applications (64-bit).

It will make Microsoft a monster software/hardware power house. Even more since Microsoft can't rely on Intel for success.
1 0 [Posted by: scoob  | Date: 07/27/12 09:02:17 AM]
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3. 
Why Apple does not experiment with Intel processors on the tablet market,sure because they know that ARM is better on tablet market.Fools from Microsoft not to understand it.We are approaching to time when MS has to offer their OS for no cost ,and must act like Google Android.Otherwise, little by little MS will lose their market.
0 0 [Posted by: Blackcode  | Date: 07/27/12 09:58:29 AM]
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4. 
Screw them both, use an Nexus tablet. Much cheaper. You don't create much content on a tablet, so why bother which OS.
0 0 [Posted by: Tukee44  | Date: 07/27/12 10:04:00 PM]
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