Lenovo Group, one of the world's largest maker of personal computers, said that it was not worried about competition from Microsoft Surface tablets as it believes in its ability to create premium products that provide advanced Windows experience. Even though Microsoft will clearly become a competitor for Lenovo, it will still remain a strategic partner.
"To be frank, we are not that worried about [Surface]. Microsoft is still our strategy partner. We are very optimistic on the Windows 8 launch so we will fully leverage that to launch our new products," said Yang Yuanqing, chief executive officer of Lenovo Group, during the latest conference call with financial analysts.
One of the reasons why Microsoft intends to release Surface is to set up a point of reference for Windows RT/8-based slates, something that hardware makers will have to look at and something that will be clearly competitive against products like Apple iPad in the eyes of the end-user. The Surface-series tablets pose threat to those makers who tend to compromise on quality or features as with the release of Surface end-users will know for sure what to demand from Windows-based tablets and sub-par devices will fail to gain acceptance.
Lenovo is clearly among the companies known for premium products with rich features and top-notch user experience. Only recently the company introduced its ThinkPad Tablet 2 slate designed for business users and featuring Microsoft Windows 8 operating system. The product will use Intel Atom system-on-chip and will support all the capabilities one expects from a ThinkPad-branded device, including finger-print reader. Although Microsoft Surface with Windows 8 and Intel Core i5 will provide better performance than the ThinkPad Tablet 2, its battery life will be shorter and it will also be heavier and bulkier.
"Although we do not like Microsoft providing hardware, for us, it just adds one more competitor. [They are] just one of our many competitors. We are still confident that we are providing much better hardware than our competitors including Microsoft. They are strong in software, but [we] don't believe they can provide the best hardware in the world. Lenovo can," said Mr. Yuanqing.