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Although Apple iPhone 5 is indisputably better than its predecessors and has very high potential to compete against rivals, there is a number of progressive capabilities that the new smartphone lacks, despite of the fact that they are used on other handsets. When it comes to wireless charging and near-field communication technologies, Apple simply thinks they are useless at present.

While NFC would have been a perfect companion to Apple's Passbook application - which collects all passes, discount cards, gift certificates, tickets and other things in one place - Apple decided not to include the technology into the iPhone 5, which draws the app less convenient to use. Probably, not a lot of merchants support NFC today, but keeping in mind that Apple sells 20 - 35 million iPhones per quarter, the situation would likely change rather shortly. Apparently, Apple does not think so.

"It is not clear that NFC is the solution to any current problem. Passbook does the kinds of things customers need today," said Philip Schiller, Apple’s senior vice president of worldwide marketing, in an interview with AllThingsD web-site.

Wireless charging have been around for some time and Nokia even incorporated the technology into its latest Lumia 920 and 820 smartphones. Given that modern smartphones often fetch data from the Internet and thus use battery, wireless charging [in addition to classic wired adapter] would make a lot sense for everyday use: the phone would charge by just lying on a certain surface on a table and would be always ready to use. Apple believes that wireless charging adds complications.

"Wireless charging systems still have to be plugged into the wall, so it is not clear how much convenience they add. The widely-adopted USB cord, meanwhile, can charge in wall outlets, computers and even on airplanes. Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” Mr. Schiller.

The marketing chief of Apple also explained the reason why the company decided to remove the outdated, yet very widely used, 30-pin connector and introduce the brand-new Lightning connector. Mr. Schiller said it simply was not possible to build products as thin as the new iPhones and iPods without changing the cord.

“This is the new connector for many years to come,” he said.

Tags: Apple, iPhone, iOS

Discussion

Comments currently: 5
Discussion started: 09/14/12 07:47:30 PM
Latest comment: 09/15/12 09:50:48 AM
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1. 
You know how else you can get a connector to make a thin phone? Micro USB. Apple really dropped the ball. Does anyone really care it's 1 mm thinner than the S3? I don't. I added a thin skin bumper to my S3 specifically to make it thicker and easier to hold.
1 0 [Posted by: AnonymousGuy  | Date: 09/14/12 07:47:30 PM]
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2. 
Since Steve Jobs departed, Apple start to release only crappy products and NO innovations...Sad.
0 1 [Posted by: TAViX  | Date: 09/15/12 05:11:36 AM]
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Jobs should have foreseen the cult he created around himself and made Apple big will play a major role in the decline of his empire.
0 0 [Posted by: Martian  | Date: 09/15/12 08:47:59 AM]
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3. 
the thinner race is still a bit stupid they should instead adding more battery but staying the same thickness an making the screen and processor use less power. of make a way for larger screens but the same size in my pocket the 1mm won't help me creating space in my pocket. they could aso use this 1 extra mm for a stronger casing.
1 0 [Posted by: massau  | Date: 09/15/12 09:43:51 AM]
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The problem is that these decisions are made by the marketing department and they think it makes the product sell a lot better if they can advertise it as the thinest phone. It is retarded but don't expect too much of marketing people. They know nothing about engineering or ergonomics or anything else.
1 0 [Posted by: Martian  | Date: 09/15/12 09:50:48 AM]
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