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Apparently, Maps app from Apple iOS 6 is so seriously flawed that Tim Cook, chief executive officer of Apple, came to a decision to address the company's customers and apologize for it.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," said Mr. Cook.

As a part of its eternal battle against Google, Apple decided to substitute Google Maps app in its iOS6 mobile operating system with its own. The company teamed-up with TomTom to develop a new application with TomTom maps and Apple design. Unfortunately, the new application turned out to be very poor: it does not support essential features in Europe and is not perfect even in the U.S. On Friday, chief executive of Apple apologized for the app and advised the company's clients to use alternative maps, including those from Google and Nokia.

"We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up. [...] While we are improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app," advised Mr. Cook.

The head of Apple said that the company is implementing new features and technologies with the only aim: be the best in the world. Unfortunately, he did not explain why the company does not want to give its customers a choice, but deliberately forces iOS 6 customers to use the new Maps app, which is behind Google Maps in terms of almost everything in Europe.

"Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard," proclaimed Tim Cook.

Tags: Apple, iOS, Maps

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