Ultra-Slim PCs to Account for 25% of the Mobile PC Market by 2015 - NPD.

Ultra-Slim Systems Set to Gain Popularity in Coming Years

[10/08/2012 09:52 PM]
by Anton Shilov

Ultra-slim PC shipments will grow from 3.4 million in 2011 to 65.0 million by 2015, a quarter of mobile PC shipments, according to a report by NPD DisplaySearch. The mobile PC landscape is transforming from a performance-driven market to a convenience-driven market, where easy access to content and usage are the new preferred characteristics.

This fundamental change in preference is most noticeable in the slowing demand for notebook PCs and the increasing demand for tablet PCs. Tablet PC shipments are expected to exceed notebook PC shipment by 2016. Notebook PC players are responding by adopting the features of tablets that consumers have appreciated the most.

“Tablet PCs have offered consumers what they have been requesting from the notebook market for years, instant-on activation, long battery life, and sleeker designs. These attributes are the basis for enabling greater and easier accessibility to content and services. Ultra-slim PCs are the notebook market’s response to tablets and aim to balance performance and convenience,” said Richard Shim, senior analyst with NPD DisplaySearch.

Ultra-slim PC adoption has been modest to date due to premium pricing and a lack of differentiation from standard notebooks. Prices have gradually decreased and adoption is expected to ramp up in 2013 as new processors aid in the achievement of more convenience-oriented computing.

In addition, maturing ultra-slim PC panel production processes will lower material costs and premium prices. A combination of improvements in thinner glass manufacturing and handling, as well as assembly of panels, will improve yields and lower the cost of panels, one of the most expensive components in an ultra-slim PC.

NPD believes that premium feature-set of ultra-slim PCs (notebooks with screen sizes greater than 14” and thickness of less than 21mm, and notebooks with screen sizes less than 14” and a z-height of less than 18mm) will define the evolution of such systems, which will have a different fate from netbooks. Unlike the latter, ultra-slim notebooks will continue to prosper and will not extinct because of media tablets since they are still designed for creation, not just consumption of content.