News
 

Bookmark and Share

(0) 

While the number of media tablet models with 7”-class screens is overwhelming, their actual market share is pretty limited these days. The arrival of the smaller iPad will turbocharge the market for 7” tablets, helping the market to approximately double in 2012 and 2013, according to the IHS iSuppli.

“Just as Apple has dominated the market for 9.7” tablets with its iPad, iPad 2 and new iPad models, the company is poised to rule the market for 7”-class products, driving rapid growth of the segment in 2012 and 2013,” said Rhoda Alexander, director, tablet and monitor research for IHS.

Global sales of tablets with displays in the 7” size range are expected to boom by about 100% this year to 34 million units, up from 17 million in 2011, as presented in the figure below. Sales will nearly double again in 2013, rising 96% to 67 million. The 7”-class slates will account for 28% of all tablets in 2012, up from 24% in 2011. In 2013, the 7”-class share will rise to 33%.

“The battle in the 7” space is highly spirited, with most of the other leading vendors already offering price-competitive products in this size range. IHS predicts Apple will successfully position the smaller iPad as a device that will be attractive and easy to adopt for both new and returning customers. This will spur rapid sales growth and provide tough competition for other companies contending in this size range,” explained the analyst.

As reported, the major factor limiting shipments of the smaller iPad will not be demand, but a combination of production challenges and potential component supply issues. Therefore, the actual impact of iPad mini on the market may vary. Apple’s capability to meet all demand and launch the product in all global regions promptly will be a major factor determining its near-term sales level.

“IHS expects the 7”-class product category to be particularly popular in Asia, where interest in a smaller version of the iPad has been strong. If Apple has sufficient supply to meet demand in Asia following product launch, then the 2013 sales could be off the charts,” explained Ms. Alexander.

As Apple is entering the market of smaller slates, its rivals who use Google Android operating systems are increasingly looking at the 8”-class and larger categories as they seek to find new avenues of differentiation compared to Apple.

Tags: Apple, iPad, iOS

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month