News
 

Bookmark and Share

(42) 

UPDATE: AMD said that the maximum number of potential design wins of Z-60 "Hondo" is ten.

So far Advanced Micro Devices has not been exactly successful with its tablet design wins. Acer’s tablet with a custom Ontario chip has failed to reach the mass market, whereas Fujitsu’s recently announced Stylistic Q572/F is too expensive. Nonetheless, the company’s Z-60 accelerated processing unit still has chances as it can be potentially used by as much as ten tablet designs.

The world’s second largest supplier of x86 microprocessors plans to announce between six and nineteen tablets with AMD Z-60 “Hondo” inside, revealed John Taylor, director of marketing at AMD, reports IDG News Service. The slates will be introduced by January, 2013, with some of them set to be launched at the consumer electronics show (CES 2013), where top makers of electronics usually debut perspective products.

The exact number of design wins is unclear as the device manufacturers are evaluating the chip and/or tweak their designs to achieve the right balance between performance, batter life and form-factor. Given the x86 origins of AMD Z-60 “Hondo”, it is logical to expect it to power both tablets as well as convertibles based on Microsoft Windows 8 operating system. Many of such tablets will be performance, not power consumption, optimized as AMD’s tablet solution is slower version of a chip that powers low-power laptops/netbooks.

“AMD has to face off with both ARM and Intel as it tries to get in the tablet market. Microsoft is unveiling Windows 8 for x86 chips, which provides an avenue for AMD to compete,” said Dean McCarron, principal analyst at Mercury Research.

In case AMD manages to squeeze its Z-60 APU into ten designs, it will be nothing but a massive success for the company, which so far has not released a single successful x86 chip for ultra-portable devices. Still, even six design wins will be good, considering the fact that the Hondo chip has notebook origins and features a number of downsides, such as generally high power consumption (since it is made using 40nm process technology), necessity for an additional I/O chip and some other components that are usually integrated into system-on-chips for mobile devices.

AMD Z-60 "Hondo" APU features two x86 Bobcat cores clocked at 1.0GHz with 1MB of L2 cache (512KB per core), AMD Radeon HD 6250 graphics adapter with 80 stream processors and video decoding engine as well as single-channel DDR3 memory controller. The most noticeable difference between Hondo and Ontario is power consumption: the Z-60 has maximum thermal design power of just 4.5W. To tailor capabilities of Hondo towards traditional media tablets, AMD developed Start Now technology, which resumes from sleep mode in two seconds, boots to Windows 8 in 25 seconds and syncs to a preferred local network in 1.5 seconds. In addition, Z-60 comes with a special Fusion controller hub (FCH), which has a number of capabilities switched off to reduce power consumption.

Tags: AMD, Hondo, Fusion, Microsoft, Windows 8

Discussion

Comments currently: 42
Discussion started: 10/25/12 01:54:17 PM
Latest comment: 11/08/12 03:55:20 PM
Expand all threads | Collapse all threads

[1-11]

1. 
If Intel can sell Core processors in tablets then it doesn't really make sense talking about the high power consumption of Hondo.
4 2 [Posted by: Martian  | Date: 10/25/12 01:54:17 PM]
Reply
- collapse thread

 
show the post
2 12 [Posted by: 123  | Date: 10/25/12 02:08:33 PM]
Reply
 
If you had been keeping up lately with AMD instead of bashing them, you'd see their power consumption is actually quite low. As well, what do you expect, a laptop processor in a tablet? It's not hard to scale to size.
10 3 [Posted by: mmstick  | Date: 10/25/12 02:58:45 PM]
Reply
 
show the post
2 13 [Posted by: 123  | Date: 10/25/12 06:37:09 PM]
Reply
 
It's that old cap lock giving you away again jmlxg.
6 1 [Posted by: linuxlowdown  | Date: 10/26/12 05:56:08 AM]
Reply
 
show the post
0 8 [Posted by: 123  | Date: 10/26/12 12:54:45 PM]
Reply
 
No. I identified you straight away in a previous post. You're right about the power consumption. It's not bad but not as good as Intel's - and people must expect that at 40nm. But I'm pleasantly surprised at the 10 tablet design wins because I really thought that this Hondo CPU was more about a symbolic nod to investors of AMD's strategic intentions. I thought Kabini at 28nm was AMD's plan to get their chips adopted en masse. Maybe there is a shortage of Intel options for OEMs? Or maybe AMD with their lower price figured better in the risk plans of OEMs, given the unknown demand for Windows 8 that, is being criticised by a lot of the press.
5 1 [Posted by: linuxlowdown  | Date: 10/26/12 06:56:25 PM]
Reply
 
show the post
0 5 [Posted by: 123  | Date: 10/26/12 09:04:14 PM]
Reply
 
FYI, it's called a NETBOOK, not a NETTOP. Sheesh, you need to read chapter 3 of a computer repair book so you can understand all the different form factors. Cheaper than Intel, that's for sure, Intel isn't even going to make a processor that low watt, the ULV Haswell chips will be 10Watts, and Atoms suck, really bad, to the point where ARM stomps all over them in benchmarks on Linux.
3 2 [Posted by: mmstick  | Date: 10/26/12 10:03:45 PM]
Reply
 
Intel deceive us about real TDP of their CPUs as always ... so they did it again with Atoms. For Atoms they use some average consumption in powered down and calling it TDP unlike Core CPU where they use power used for CPU cores + gpu excluding CPU VRM and CPUs Uncore for TDP ... Its all looking nice but it aint real.

As for AMD goes they at least stte whole CPU usage incl supportive VRM that is neede for every CPU for their max TDP. And yet most of us know that for average use processors eat much less that total power. And again it's just AMDs recommended TDP that could easily go down if some OEM woul handpicked and voltage tweaked Bobcats they use (just as well it could go up during OCing).
3 0 [Posted by: OmegaHuman  | Date: 10/27/12 07:07:17 PM]
Reply
 
It aint low but thats freakin max TDP that board designers must respect to done the job properly

It's not actual power thats needed for everyday task

And its still lower that "winning designs" based on Atom CPU which btw does a lot less job than Bobcat 2.0 Z and yet comes with some weird power scheme that is nowhere a real max TDP just of some power down state :rofl:

1 0 [Posted by: OmegaHuman  | Date: 10/27/12 06:58:29 PM]
Reply
 
show the post
0 7 [Posted by: 123  | Date: 10/25/12 06:46:15 PM]
Reply
 
a microarchitecture of a processor can change dramatically either the power consumption or the performance of a chip, along with the die size of course.

If zambezi or vishera draw more power than usual it means nothing for the respective mobile chips. That's why people invest so much on EDAs, because the can make their products as agile as they want.
3 2 [Posted by: Yorgos  | Date: 10/25/12 03:06:16 PM]
Reply

2. 
Ok, I have heard this before a lot in your guy's articles. What does getting a "design win" mean?
1 2 [Posted by: daneren2005  | Date: 10/25/12 05:12:45 PM]
Reply
- collapse thread

 
It means a company/OEM plans to release a product using that processor. So ASUS using the Tegra 3 chipset for the Nexus 7 is a design win for nVidia for example, ASUS could have used a number of alternative chipsets but chose the Tegra 3, which is where the 'win' aspect to the phrase comes from.
4 2 [Posted by: genie  | Date: 10/25/12 06:53:47 PM]
Reply

3. 
show the post
2 12 [Posted by: 123  | Date: 10/25/12 06:43:33 PM]
Reply

4. 
show the post
1 5 [Posted by: Dribble  | Date: 10/26/12 02:24:21 AM]
Reply

5. 
And the haters just keep hating as the larger OEMs get on board with AMD. When the haters finally pull their heads outta their ARSES they will wake up to see AMD continuing to move forward supplying what mainstream customers desire.
8 6 [Posted by: beenthere  | Date: 10/26/12 06:25:50 AM]
Reply
- collapse thread

 
show the post
1 5 [Posted by: 123  | Date: 10/26/12 12:58:44 PM]
Reply
 
when will you realize that your head is way too deep into AMD's butt?!?! design wins do not translate into sales!!
3 2 [Posted by: dudde  | Date: 10/26/12 10:36:38 PM]
Reply

6. 
It's easy to keep piling on AMD, because they had a horrible quarter,and the Piledriver has only achieved mediocrity (which is still a big improvement from the horrible Bulldozer), but this is exactly what AMD needs.

The Bobcat is a better design in the segment than anything Intel has. The Atom is a bad joke. It's gruesomely slow, and Intel used a GPU that won't even support a 64-bit OS because there is no driver for it. The Bobcat, or Z-60 in this instance, is way ahead of the Atom, despite being on 40 nm lithography. It's got more powerful processing capability, and much better GPU performance, and actually has drivers for 64-bit.

Bobcat is where AMD has the better product, and leveraging it in tablets makes a lot of sense. Intel has no product worth talking about in that market, and no one else (besides VIA, but they don't matter) can make an x86 core. So, AMD should be very strong in the Windows 8 x86 market that Microsoft is trying to create. When they move to 32nm, it will only get better for them.

This is a very good potential market for AMD. And they need it.
3 0 [Posted by: TA152H  | Date: 10/26/12 07:29:35 AM]
Reply
- collapse thread

 
Temash will be made on 28nm at TSMC, even future products at GF will be made on 28nm.
2 0 [Posted by: Martian  | Date: 10/26/12 08:44:22 AM]
Reply

7. 
I just dont get why they are still using 40nm for this chip. If power usage is a key selling point for tablets, produce the chip at the 28nm that PileDriver is now being made on.

If AMD really is on the crux of folding as these comments tend to point to, theres not excuse not to.
3 1 [Posted by: KeyBoardG  | Date: 10/26/12 10:37:03 AM]
Reply
- collapse thread

 
Piledriver is made on 32nm at GF, Kaveri is going to be the first 28nm AMD chip at GF. Temash is going to be manufactured at TSMC. Hondo is not a truely new product, it's sorted Brazos 2.0, which is "only" a refined Brazos, no major changes. It still beats anything Intel can offer in this segment and everybody can see how popular it is...
The 28nm process at TSMC is just about to ramp up yields, they did not have the capacity before, as a result prices were high so it did not worth the effort to redesign a supposedly cost-efficient platform like Brazos on their 28nm process.

Edit: "UPDATE: AMD said that the maximum number of potential design wins of Z-60 "Hondo" is ten. "

Well, why would they build products that appeal to customers, makes no sense, right?
1 1 [Posted by: Martian  | Date: 10/26/12 07:31:23 PM]
Reply
 
Piledriver isnt made. Its Bulldozer rev.2 core that is used for their current CPU and APU line of chips, Trinity and Vishera.

And Kaveri will use Steamroller core (BD rev.3) and will be first (only?) 28nm APU.
1 3 [Posted by: OmegaHuman  | Date: 10/27/12 07:14:12 PM]
Reply
 
You are just being a pain in the butt, what I wrote is correct (the only thing I was kinda sloppy about was that I referred to Vishera as Piledriver), what you did is silly nitpicking.

Edit: Trinity is Piledriver v1, Vishera is Piledriver v2. They are descendants of the original Bulldozer microarchitecture, but calling them Bulldozer rev 2 is like referring to Sandy Bridge as Nehalem rev 2... just to return the favour.
2 1 [Posted by: Martian  | Date: 10/27/12 11:44:39 PM]
Reply
 
Excuse me? They ARE bulldozer version 2, and bulldozer version 3. See what AMD calls their processors in compilers. When you compile a program for piledriver, you use the bdver2 flag, and the bdver3 flag was patched in recently. When you compile a program for bulldozer you use the bdver1 flag. You can guess what bdver means.
3 3 [Posted by: mmstick  | Date: 10/28/12 12:49:15 PM]
Reply
 
Who cares what's the flag in a compiler? Those are for programmers, not for public discussion.
1 1 [Posted by: Martian  | Date: 10/28/12 01:03:29 PM]
Reply
 
Wow, way to just shoot down perfectly logical reasoning. Who cares? Obviously, AMD cares. You wouldnt have your programmers insert bdver2 and bdver3 if they were not bdver2 and bdver3. bdver2 is piledriver, bdver3 is steamroller. The official name is still Bulldozer based, so it's going to be called Bulldozer version 2 and version 3 whether you like it or not.
3 1 [Posted by: mmstick  | Date: 10/29/12 09:40:28 PM]
Reply
 
And Pentium was called 586 and 686 even though it did not make sense, attaching bdver2 to Piledriver simply follows the same logic. In "casual" conversations bdver3 can be confused by Piledriver v2 which is unfortunate.
0 0 [Posted by: Martian  | Date: 11/08/12 03:55:20 PM]
Reply
 
Haha Baka Baka Baka it DOESN'T MATTER INTEL'S cpu's have higher single core performance and that s what matters in most apps including GAMING.
2 4 [Posted by: 123  | Date: 10/28/12 05:51:06 PM]
Reply
 
What matters in most games is first how well the game is programmed, your graphics card, your integer execution unit throughput, RAM, and hard drive speed. Single ore performance does not matter in applications that have nothing to do with gaming. All programs that need power are already well threaded, such as video encoding and 3d rendering/modeling. Therefore, your point is moot.
3 1 [Posted by: mmstick  | Date: 10/29/12 09:42:38 PM]
Reply

8. 
show the post
1 7 [Posted by: 123  | Date: 10/26/12 07:45:49 PM]
Reply
- collapse thread

 
I think you mean you won't see the light of day until 2014.... because, you know... that's when your mother will kick you out of the basement.
7 5 [Posted by: mmstick  | Date: 10/26/12 10:01:00 PM]
Reply
 
I don't live with my mother anymore she kicked me out years ago.
3 5 [Posted by: 123  | Date: 10/27/12 09:25:20 AM]
Reply
 
LoL
She kicked you out? No wonder your such a bad ass. LoL
3 5 [Posted by: AvONbaCK  | Date: 10/28/12 03:29:15 AM]
Reply
 
Thanks LOL.
3 5 [Posted by: 123  | Date: 10/28/12 08:03:39 AM]
Reply

9. 
8 hours battery life is very good result ,Microsoft surface has 10 hours battery life web browsing.Question is who will surf 8 hours per day,3-4 hours is enough.
1 1 [Posted by: Blackcode  | Date: 10/27/12 12:43:36 AM]
Reply

10. 
Kewl. Three losing companies are working on the Windows phone: Microsoft, Nokia and AMD.
1 2 [Posted by: TeemuMilto  | Date: 10/27/12 04:45:25 AM]
Reply
- collapse thread

 
show the post
0 6 [Posted by: 123  | Date: 10/27/12 09:26:51 AM]
Reply
 
none of the three are losing, and AMD isn't working on WP
1 1 [Posted by: madooo12  | Date: 10/28/12 10:13:40 AM]
Reply
 
show the post
2 5 [Posted by: 123  | Date: 10/28/12 11:25:03 AM]
Reply

11. 
show the post
0 5 [Posted by: alpha0ne  | Date: 10/30/12 12:26:16 AM]
Reply

[1-11]

Add your Comment




Related news

Latest News

Wednesday, October 8, 2014

8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture

Monday, August 25, 2014

6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur