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Asustek Computer, the manufacturer of Google’s Nexus 7” media tablet admitted that despite of powerful Nvidia Tegra 3 system-on-chip, low price and loud marketing campaign, Nexus 7” has failed to become a real competitor for the Apple iPad. Still, it easily became one of the most popular Google Android-based tablet.

Since the time when the Google Nexus 7” slate in mid-July, sales of the product have been growing, which is a promising sign since it shows that consumers are finally satisfied with their devices and those who are buying are confident in the quality and user experience. At present, around one million of Asus/Google Nexus tablets are sold every month, which is a lot for an Android-based slate.

“At the beginning, it was, for instance, 500 thousand units a month, then maybe 600 thousand, 700 thousand. This latest month, it was close to 1 million,” said David Chang, chief financial officer of Asustek, in a conversation with The Wall Street Journal.

While a million of units per month is substantial amount, it is well behind shipments of Apple iPad, which sales totaled 14 million units last quarter, or about 4.6 million a month. It is noteworthy that Google Nexus 7” 8GB costs just $199, whereas the lowest-cost iPad up until recent launch of iPad mini was priced at $399.

It is unclear whether customers are still not confident in Google Android-based tablets, or just do not want to buy 7” slates. In any case, Google now bets on Nexus 10” as its main weapon against the iPad from Apple.

Manufactured by Asustek Computer, the Nexus 7 tablet comes with 7” display with 1280*800 resolution and is based on Nvidia Tegra 3 system-on-chip with four ARM Cortex-A9 cores (+1 low-power A9 core) as well as Google Android 4.1 “Jelly Bean” operating system. The device comes equipped with 1GB LPDDR2 memory, 8GB or 16GB internal NAND flash-based storage, 1.2MP front-facing camera, Wi-Fi 802.11 b/g/n, Bluetooth, NFC (with Android Beam support), microphone, speaker, accelerometer, magnetometer, gyroscope, GPS, 4325mAh battery and so on.

Tags: ASUS, Google, Nexus, Android, iPad, Apple, iOS


Comments currently: 6
Discussion started: 10/31/12 07:47:28 PM
Latest comment: 11/01/12 01:09:35 PM
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To be clear these products are not competing with each other so the statements in this brief article are quite empty. No one looking to buy a Nexus 7 is going to be converted to an iPad and no one getting an iPad is going to change their mind and get a Nexus 7. They simply don't compete for the same buyer.
3 0 [Posted by: bjreich7  | Date: 10/31/12 07:59:31 PM]
- collapse thread

This is just not the case, both the nexus 7 and ipads are tablets thus by default in the same product market thus are competeing for the same consumers. ANY tablet consumer can get whatever they want, ANY tablet consumer for any reason can switch which tablet they chosse for any reason at any time. To say this is just not going to happen is silly. Both the tablets will be competing for consumer preference as long as they are both tablets. There is no such thing as two different types of consumers out there where one will ONLY buy this and one will ONLY buy the other brand, because that can change at any point in time for whatever reason.
0 1 [Posted by: veli05  | Date: 11/01/12 09:35:25 AM]

Real tablet competition can never happen until the Media stops favoring Apple in all the news. How about counting the number of free articles, radio announcements and free TV exposure that the iPad had against the amount any other table? I would say despite not having anywhere as much free advertisement it is definitely competing. In addition, Nexus is also competing against many other Android based tablets, while iPad has a monopoly on iOS devices. Now how many of those people are new tablet buyers vs people upgrading? Finally, they are again comparing a 7" tablet against a 10" tablet. Google's 10" tablet is not available yet.

So this article is just more fluff to write an article. Surprise! Another Apple bias writer (they are as rare as water in the Ocean).
0 0 [Posted by: NotSurprised  | Date: 10/31/12 10:39:54 PM]
- collapse thread

No matter how many positive/negative stories are written about Apple iPhone, it is quickly losing market share, despite being "monopolist on the iOS market".
3 0 [Posted by: Anton  | Date: 11/01/12 12:46:19 AM]

How many ipad minis have been sold? There, that's a more realistic comparison. The answer is 0 because Apple is late to the game, as seems to be the trend nowadays.
0 0 [Posted by: AnonymousGuy  | Date: 11/01/12 07:11:59 AM]

The real comparison would be how many 7 inch tablets running Android from all tablet manufacturers were sold in the same period of time. I would not even count Nexus7, because I see it more like a guideline for Android tablets than a real competitor.So, Acer+Kindle Fire+Nook+ a miriad of low cost chinese brands+Sony+Lenovo+Toshiba+....
1 0 [Posted by: mosu  | Date: 11/01/12 01:09:35 PM]


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