Bookmark and Share


Microsoft Corp. expects Windows Phone 8 operating system to finally make it a viable player on the market of smartphones after years of failures. Unfortunately, Microsoft did not name any major differences between the failed launches of Windows Phone 7 and 7.5 as well as the latest Windows Phone 8.

“With the work we have done with Nokia, HTC, Samsung and others, there is now an opportunity to create really a strong third participant in the smartphone market. We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly," said Steve Ballmer, chief executive officer of Microsoft, at a press conference in Tel Aviv, Israel, reports Reuters news-agency.

Without any doubts, Microsoft Windows Phone is a considerably more mature platform than it was two years ago. Besides, Windows Phone 8 is easier to develop for from software designer’s perspective. Moreover, the WP platform is now better integrated with other platforms from Microsoft, including Windows 8 operating system as well as Xbox entertainment platform.

Unfortunately for Microsoft, the major rivals of Windows Phone – Apple iOS and Google Android – were not standing still in the recent years. Both platforms gained hundreds of thousands applications in the last two years and are also well integrated with non-mobile environments.

According to recent data from IDC, only 3.6 million Windows Phone-based smartphones were shipped in Q3 2012, which is lower than the amount of Symbian and Blackberry handsets, not talking about Apple or Google phones.

It will be very hard for Microsoft to successfully compete against larger rivals on the smartphone market, especially given the fact that all Windows Phone 8 devices resemble each other, unlike Android-based handsets. Still, the world’s No. 1 maker of software believes that the initial reaction on Windows Phone 8 was good enough to ensure long-term success of the platform.

"The initial reaction to these products has been really really phenomenal. And if you look at how people will get Windows 8, the truth of the matter is more people over time will get Windows 8 by buying a new computer than by upgrading old computers," added Mr. Ballmer.

Tags: Microsoft, Windows Phone, Windows Phone 8, Nokia, HTC, Samsung, Huawei


Comments currently: 1
Discussion started: 11/06/12 11:47:21 AM
Latest comment: 11/06/12 11:47:21 AM


0 1 [Posted by: Nightdrake  | Date: 11/06/12 11:47:21 AM]


Add your Comment

Related news

Latest News

Wednesday, November 5, 2014

10:48 pm | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

12:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

4:22 am | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

1:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

10:41 am | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture