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Although Microsoft Corp. was one of the first companies who paid attention to tablets, it was Apple, which popularized media tablets and created a new industry with over a hundred of millions of units sold annually. In fact, since Microsoft arrived late to the slate market with competitive offerings, Apple’s platforms may become much more viable competitors to Windows than they are today.

Since Apple’s iOS is still popular on the market of smartphones, remains the top operating system on smartphones, whereas notebooks with Mac OS are gaining popularity particularly in the U.S., Apple may become a formidable mobile platform holder going forward, according to UBS Securities’s hardware analyst Steve Milunovich. The market observer believes that as tablets are going to outsell notebooks in the coming years, whereas MacBook notebooks are stealing market share away from PCs with Windows, the importance of Apple will increase dramatically in the future.

“Windows tablets are late to the game – notebook vendors endured two years of cannibalization by iOS and Android tablets. Apple’s increasing influence in the post-PC era bodes well for its standing in the next leg of tablet growth. Its iOS and OS X operating systems may become the dominant mobile personal computing ecosystem, eclipsing Windows-based notebooks and tablets,” wrote Mr. Milunovich in a note to clients, reports Tech Trader Daily blog.


Numerous market analysts these days compare sales of Apple’s MacBooks + iPads to sales of other PC makers’ notebooks and tablets and draw conclusions that the market share of Apple on the mobile PC market in general is increasing rapidly. Such approach is hardly correct as tablets and laptops are used for different purposes and a lot of work is still done on PCs. However, this does not mean that the importance of Apple ecosystem cannot grow considerably in the light of lackluster welcome of Windows 8 and better integration of Apple devices into personal ecosystems.

“One benefit of the rising Apple brand could be a meaningful switch of Windows PC users to Macs. We hear that in enterprises that are giving employees a choice of PC, more than expected are shifting to Mac. In the consumer market, we expect to Apple to gain share as the younger generation has grown up on Apples at school. Pretty soon it could be that the ‘rebels’ will be the Windows users rather than the Mac users,” added Mr. Milunovich.

Tags: Apple, iOS, Mac OS, Mac, Macintosh, macbook, iPad, iPhone, Microsoft, Windows, Windows 8


Comments currently: 6
Discussion started: 11/21/12 02:18:19 PM
Latest comment: 11/28/12 08:03:47 AM
Expand all threads | Collapse all threads


iOS as new "Windows"? I'm sure it's their dream but fortunately it is just a dream.
1 1 [Posted by: Martian  | Date: 11/21/12 02:18:19 PM]

Until Apple attempts to make a foray into the business world, I won't believe they are an equal competitor to Microsoft. Apple has worked out a lucrative commission based model to milk consumer and developer markets in connecting big content. Selling overpriced shiny hardware is just the icing on the cake. I don't think they will spend resources to develop iOS to support the diversity of software that businesses require because it is not a lucrative proposal against the well entrenched Microsoft platform supported by IT departments and associated "MS certified" workers. That's probably the position they will continue to take.
5 1 [Posted by: linuxlowdown  | Date: 11/21/12 05:35:09 PM]

Actually Apple products are no longer shiner nor sexier any other products. The end of their hype is near.
4 0 [Posted by: Tukee44  | Date: 11/21/12 10:10:14 PM]
- collapse thread

Apple is way cooler, not.

@article - "Pretty soon it could be that the ‘rebels’ will be the Windows users rather than the Mac users,” added Mr. Milunovich

Yeah... right. A rebel is someone who uses Slackware, uses the command line for most things, uses Emacs for doing job resumes, knows how to use Onion routing with Bittorent, meets in chat rooms, and tells Google, Twitter and Facebook to take a hike.
3 1 [Posted by: linuxlowdown  | Date: 11/22/12 12:31:58 AM]
"A rebel is someone who uses Slackware, uses the command line for most things, uses Emacs for doing job resumes, knows how to use Onion routing with Bittorent, meets in chat rooms, and tells Google, Twitter and Facebook to take a hike."

No, that's not a rebel, that's a masochist
1 0 [Posted by: anubis44  | Date: 11/22/12 11:36:35 AM]

They would have to change their "culture" (at least Steve Jobs) as his was he didn't care about Enterprise sales as the consumer sales were getting him richer than Enterprise's slim purchase margins ever would.

Apple makes about 30%-50% markup over manufacturing costs. No PC company makes over 10%-15% (if that!) selling to large Enterprises or Institutions unless the PC is special hardware and/or ruggedized, Rad-Hardened, etc.

They don't need to bow to Large Volume customers.

MS is not going out of business anytime soon as the next follow-on after SoC is the SoC with integrated OS. While there will have to be branches/jumps to a NVRAM area for patches their will also be a base TPM type signature that will prohibit other OS's from being loaded.

In the future when you go to pick out your Intel, AMD, etc CPU from your favorite hardware supplier it will have an OS already on it.

Mark my words.
0 0 [Posted by: fdunn  | Date: 11/28/12 08:03:47 AM]


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