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Since Nokia Corp., unlike Apple and Samsung Electronics, its two major rivals these days, does not release sales data for its flagship smartphones, it is hard to estimate how successful is the latest lineup of devices based on Microsoft Corp.’s Windows Phone 8 operating system actually is. Some analysts said back in November that the demand for the handsets exceeds supply. This week other analysts said that actual sales of Lumia 820 and 920 may be relatively low.

“Back in mid-November, Bloomberg cited the rise in Nokia shares as being driven by reports that the Lumia 920 had seen strong demand in Germany. While this may have been the case for a few thousand initial units, our checks indicate that retailers in Germany say they are only now beginning to receive the 920 across normal sales channels, and the volumes being received are still very small,” wrote James Faucette, an analyst with Pacific Crest, in a note to clients, reports Tech Trader Daily.

According the analyst, there is initial pent-up demand that is resulting in stores selling out of initial shipments in a few days. Nevertheless, this is largely to do with the low shipment volumes rather than surprisingly strong demand. The observers estimate that the batches the stores receive from Nokia are small, considering the lack of massive backorders, the demand is also not that that high.

“We believe a somewhat similar dynamic is likely going on at AT&T for the 920. Based on the inventory on hand, we believe AT&T is selling only 10 to 15 thousand Lumia 920 devices per week at the moment. We believe stores are able to sell available stock in a few days; however, we found most stores getting only a handful at a time. We estimate that the company is tracking toward shipping roughly one million new Windows 8 products in the December quarter, while it looks likely to sell-through roughly half of those units, based on current run rates,” said Mr. Faucette.

The analyst added that relative to a year ago, Lumia volumes are “marginally better on a run-rate basis,” mostly due to the availability of older Lumia models and lower price points, reports The Tech Trade.

“On a like-for-like basis (new 920 and 820 in 2012 versus 800 in 2011), we estimate that sales are similar or even slightly lower year-over-year,” said the analyst.

Tags: Nokia, Lumia, Windows Phone 8, Windows Phone, Microsoft

Discussion

Comments currently: 10
Discussion started: 12/12/12 08:19:10 PM
Latest comment: 09/22/13 01:42:52 PM
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1. 
Mr. Anton Shilov, is this article a joke?

LUMIA 920 is the best phone out there! Truly a state of the art device
Sold out everywhere!
Its camera (PUREVIEW), city lens, maps, super sensitive screen, resolution, its image stabilization, low light performance, wireless charging, etc makes it just fabulous!

The Independent UK calls the Nokia Lumia 920 “probably the most
advanced smartphone on the market”.

PhoneArena just chose Nokia´s PureView camera technology in phones as
the best innovation of the year. Also Lumia 920 belongs to the best product designs of the year.

Lumia 920 won Gizmodo Australia’s Mobile Phone of the Year 2012
People’s Choice Award.

5 4 [Posted by: Ram wat  | Date: 12/12/12 08:19:10 PM]
Reply
- collapse thread

 
If you don't like what Anton wrote bogan then you can piss off and read a paid and uncritical M$ review that satisfies your fantasy.
4 2 [Posted by: linuxlowdown  | Date: 12/12/12 09:34:26 PM]
Reply
 
No offence but my Note II shits on the Lumia 920 for me anyway, But each to their own!
4 2 [Posted by: ozegamer  | Date: 12/13/12 12:54:16 AM]
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Yeah yeah yeah, lot's of people saying nonsense but facts don't lie. Lumia 920 IS a real phone from a company that KNOWS how to build phones. The OS is maturing, only blind and dumb people can't see that. In terms of ease of use and fast access to your phone settings, applications, WP 7 or 8 blows all competitors out of the water. And by all means, try to do the DROP test that the Lumia 920 went through and see how well your phone will fare. Sorry kids, this phone is a true masterpiece, not a gadget with 1 million applications which I may use 10 or 20 at most. Get real..........
1 0 [Posted by: firstonevorlon  | Date: 12/13/12 05:30:28 PM]
Reply

2. 
What is it about fan bois which makes them pen such drivel? If the product was/is a success then there is no need for such drivel.
1 2 [Posted by: tedstoy  | Date: 12/13/12 12:21:18 AM]
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3. 
@Ram wat

Pls understand, mr Shilov is doing what is called "wishful analysis". He is, like most of the mainstream media, a selfless promoter of Apple and Nokia's WP Lumias are the most stylish alternatives to Apple, it is at least reasonabnly sucssful and it freaks Apple promoters. Same people tried to stifle Android initially, clinging to any piece of info that sales were "low" and returns "high" and now, they are trying to strangle another alternative that may trheaten Apple's "iPodization" of the mobile phone space.

I understood how in late 90s, people tried to help Apple survive,but it beats me, why now (and actually since the domination of the iPod and iTunes in ealry 2000s, they want one company, a 300 kilo gorilla" of the industry, to dominate and crush all other players? Why?
3 1 [Posted by: ashepat  | Date: 12/13/12 12:28:26 AM]
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- collapse thread

 
I wouldn't worry about that, The way Android is advancing and gaining market share Apple wont be the 300 kilo gorilla it once was, Might just be the 200 kilo one instead!
Also there is now MS that has entered the playing field with Win 8 phones, I don't see Apple being the monopoly much longer especially with their latest offerings.
4 0 [Posted by: ozegamer  | Date: 12/13/12 01:01:46 AM]
Reply
 
Yep there needs to be diversity in the market. I'm looking forward to the Mozilla Foundation's effort.
2 0 [Posted by: fanboyslayer  | Date: 12/13/12 01:09:13 AM]
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4. 
This is a great article about having zero facts.
1 0 [Posted by: KeyBoardG  | Date: 12/13/12 11:10:01 AM]
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