Samsung Electronics, a major consumer electronics company, intends to sell a record number of mobile phones in general and smartphones on particular next year. In case Samsung succeeds, it will not only retain its position as the leading cellphone and smartphone maker in 2013, but will be dramatically ahead of any of its rivals.
According to sources from the company and its component suppliers, Samsung intends to manufacture 510 million cell phones next year, which will be around 20% more than the company is going to ship in 2012. The vast majority of phones that Samsung plans to sell – 390 million – are expected to be smartphones, reports The Korea Times news-paper. It is noteworthy that only 120 million cell phones from Samsung next-year will be feature phones and budget phones, a clear sign that the company expects smartphones to eventually prevail.
Samsung expects to manufacture 240 million devices at its Vietnamese factory, 170 million in China and 20 million in India to complement the 40 million to be produced in its South Korean factory in Gumi, North Gyeongsang Province. Other 40 million devices will likely be outsourced.
The lineup of smartphones and tablets due in 2013 from Samsung will include the Galaxy family of smartphones running Google Android operating system, a lineup of devices powered by Microsoft Corp.’s Windows Phone 8 OS, as well as a brand new breed of smartphones featuring open-source Tizen operating system Samsung co-develops with Intel and some other partners
Samsung will continue to push premium devices onto the market, but will also unleash various competitive priced smartphones featuring 4G/LTE technology in 2013.
“There are some possibilities that smartphone demand will slow in general. But we are seeing new demand for devices using long term evolution (LTE). By offering better pricing to consumers in developing nations, we will find new growth. This will also enable consumers in developed nations like North America and Europe to buy our 4G/LTE devices at more affordable prices,” said Kim Hyun-joon, an executive at Samsung’s telecommunications division.
Samsung did not comment on the actual numbers of phones and smartphones it intends to ship next year.