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Advanced Micro Devices has no plans to support Google Android operating system with its Fusion accelerated processing units (APU) and for now its media and business tablet strategy is completely focused around Microsoft Corp. Windows 8 platform. While the latter operating system may someday dominate desktops and laptops, Apple iOS and Google Android are currently dominating media tablets.

Although several years ago AMD hired software specialists to explore Google Android operating system, which demonstrated interest of the company in supporting the platform, currently the firm does not plan to develop a software stack, which would allow its chips to work under Android OS. At present, Google Android operating system dominates smartphones and over time will likely dominate media tablets as well, thanks to support from major consumer electronics companies, including Samsung Electronics, Sony Corp. and others. By contrast, Microsoft Windows 8 only powers select business tablets that control just a fraction of the market.

Since the majority of Google Android-based media tablets utilize ARM architecture system-on-chips (such as Qualcomm Snapdragon, Nvidia Tegra, Samsung Exynos, etc.), which cost $25 - $40 per unit, AMD cannot successfully compete against such offerings with its Fusion APUs that cost considerably more. Therefore, AMD currently only targets tablets that cost $499 - $599 and over.

“AMD is looking to make a mark in tablets priced starting at around $499 or $599. We are betting heavily on Windows 8,” said Lisa Su, senior vice president and general manager of global business units at AMD, in an interview with IDG News Service.

Late last year AMD said that it had from six to ten tablet design wins and some of them would be demonstrated at the Consumer Electronics Show this week. However, only new one slate was announced by Vizio. In total, AMD’s Z60 chip (code-named “Hondo”) is currently found in two tablets: one by Fujitsu (which costs over $1000) and one by Vizio.

This quarter AMD plans to release code-named Temash APUs for tablets that will feature up to four x86 cores based on Jaguar micro-architecture, new-generation DirectX 11.1-compliant graphics adapter as well as a number of improvements related to heterogeneous processing and system architecture. Temash is expected to be more power-efficient than Hondo.

Tags: AMD, Fusion, Hondo, Temash, Windows 8, Microsoft, Android, Google

Discussion

Comments currently: 36
Discussion started: 01/11/13 05:15:22 AM
Latest comment: 11/16/13 02:47:44 AM
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1 8 [Posted by: snakefist  | Date: 01/11/13 05:15:22 AM]
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- collapse thread

 
hey, i was kidding, like that you-know-who kid with bunch of names...

in reality, i think this is pretty sure thing for amd - something as big as M$ can't disappear - i may not like them and they are bastards, but some large customers - say, companies who buy licenses by thousands, will never switch to some shiny-happy-tablet based on *some company* cpu which is refreshed every 2 months, powered by free or paid 3$ software - but it can easily decide to add M$ tablets with M$ support and M$ software to arsenal...
3 2 [Posted by: snakefist  | Date: 01/11/13 03:00:11 PM]
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Yes AMD is dead.
The reason to why AMD is saying this is because they have nothing to offer for the android market anyway. The dreams and expectations "i would rather say hallucinations" of AMD's CEO that he could all of a sudden turn a company around into doing very different things than what it was used to do in a short period of time was completely off of understanding what it needs to be done in order to achieve that. It takes years to get there and "not just a year of time". Other companies have specifically worked and designed this kind of processors for years for the android market.

And i would agree with many things that has been said from "TA152H" at the bottom.
0 2 [Posted by: CantDoIt  | Date: 01/11/13 08:25:06 PM]
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well, that TA152H person is wrong, too

google is primary advertisement-based company. they don't mind OS on which is their web-based software run, as long as it still support advertisements (look at google maps and iOS)

apple is much more hardware-dependent, but face this - they are consumer orientated and not business-orientated

perhaps someone will remember, what it used to be like when IBM produced PCs? the trio ibm-ms-intel was at the heart of things, until ibm left pc business (probably a wise decision - margin of profit, once again - they wouldn't go head-to-head with low-profit companies which took over PC market)

ms/intel were alone in business segment fighting APPLE/MOTOROLA. motorola 680x0 CPUs were in many cases superior to x86 counterparts, but motorola was defeated by raw intel power - mostly expressed to higher frequency (oh, yes, the first incarnation of RISC also appeared in that decade, and it was prophesied for the first time that demise of CISC is imminent )

anyway, apple was left on low part on business segment, despite high professional value of mas software (adobe, and many other graphic oriented companies were considering mac a platform of choice). rest is history - apple was forced to adopt intel (and other independent hardware - at first they used to enforce mac-only peripherals which were - guess - MUCH higher in cost)

what's the point of this? inferior platform with inferior OS won 80% business market because of x86 SOFTWARE LEGACY AND BACKWARD COMPATIBiLITY - huge leftover of x86 software running on DOS/WINDOWS is still here. why linux never defeated windows or even came close by? x86 SOFTWARE LEGACY.

see the pattern? in business, and alot in PC-gaming (which is far from dying yet), MS is staying alive, and practically a leader.

whole i-something apple success is consumer-based - a platform with no legacy software (phone, tablet) is appealing to consumer. to business, its worth is exactly zero. oh, sure, we may buy iphone cause it looks nice, but using it for other than phoning or sending mail?! blasphemy! windows-based tablets, however, have usability - in line with desktop-laptop-tablet evolution.

consider this - would laptops ever reached such popularity if they didn't rely on existing software base? and had instead some '100k of x-store applications of dubious origin'? nope.

beside - where did you typed this response? on android platform? or on desktop/laptop? running what OS?

true, ms is going for part of consumer space - and they going to be one, despite what you think or like, cause consumer/business segments are interwoven, and if they chose AMD as partner for it (probably for lower profit margin, but both in tablets and gaming consoles, nevertheless), then AMD is here to stay for a while

people have to understand that basically no big player in market isn't willing to left monopoly to one company (yes, no google, no apple, no intel, no ms - last one being taken care of, remember it former might and arrogance)

amd having no mobile phone offer? irrelevant, what, do they have to? they don't have high-segment cpu either
4 2 [Posted by: snakefist  | Date: 01/12/13 12:29:32 AM]
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Dude, learn the proper use of capitalization. Usually the first word of a sentence, proper nouns, etc. I acutally read your whole post, because I was intrigued by your point of view, but it is very difficult on the eyes to read.
2 0 [Posted by: Pedro_mann  | Date: 01/12/13 01:25:46 PM]
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Oh shut up boy,this is not grammar school ,why don't find the nearest exit out your mental myopia.
0 0 [Posted by: Urhu  | Date: 01/14/13 08:28:41 PM]
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Don't be pedantic. You should be on the English literature forum.
0 0 [Posted by: fanboyslayer  | Date: 01/15/13 02:09:12 AM]
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This is a battle between MS and "Google" Linux based OS.
You know who is going to win right?
Its Linux and its about time they show their teeth. Windows has no place in the mobile and tablet market. They suck.
MS is just greedy and they just want it all but you cant have it all. Android is ready to take it to the next level now since much better processors are coming out this year for the android market. I listen about 8 cores now.
0 2 [Posted by: CantDoIt  | Date: 01/13/13 12:46:28 AM]
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2. 
It's understandable, their Linux kernel drivers are pure shit, and without opensource drivers they won't go too far away.

NVIDIA is releasing Tegra code, thus improving Linux support.
2 3 [Posted by: Filiprino  | Date: 01/11/13 05:50:25 AM]
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- collapse thread

 
I bet you haven't tried that many AMD drivers on Linux then, the ones I used worked ok, they weren't perfect, but they weren't bad either, and nVidia is the least likely company to support open drivers, I have a friend with an Tegra 3 based phone and it's nearly impossible for him to find a good custom rom because no one can get nVidia's drivers to work.
3 2 [Posted by: Medallish  | Date: 01/11/13 06:07:25 PM]
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3. 
AMD's approach is probably the best solution. You need to conquer the portion of the market that has the highest margins, not the cheap products with huge volumes and dismal margins.

They don't have a solution for the 20$ ~ 40$ price range and they're in no hurry to get there right now. Maybe next year they will, but now, the 400$ to 1200$ range is the one they can address with their current product line.

On the other hand, it is very good that this range coincides with the sector that brings the highest margins and a very "top of the line" marketing image.

The company can even use this to build a market image where AMD tablets are powerful solutions, not pocket facebook assistants like most of the cheaper tablets actually are.

I wish them luck and I also wish they eventually bring to the market competition for the 150 $ ~ 400 $ price range.
6 2 [Posted by: East17  | Date: 01/11/13 07:45:35 AM]
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Wow, that's a strange outlook for a company that's in a death spiral and sells many low-end chips, and wants to, for gaming consoles.

It's always nice to put a spin on something to make it sound positive, but it only makes sense for the weak minded.

Remember AMD having to pay GloFo lots of money because wanted out of the contract to buy a lot of wafers? Guess what, low margin products still use silicon.

Clearly, AMD would love to sell into this market, but can't. A company in a death spiral isn't going to turn away any profits and/or relationships with OEMs unless they have no way to manage it.

Furthermore, turning away a much more accepted OS, to one that has much less market share and market penetration isn't a great idea unless there are very good reasons.

In short, AMD can't play in that game, so they aren't. In the future, they may, but with so much going on, and with the death spiral underway, they simply are too weak to tackle everything. Stuff like this gets disposed of for lack of resources, while they focus on areas that they can, while hoping success in some area can break them out of the spiral, and allow them to grow again, and have more resources to work on projects like this.

Hopefully Jaguar will break them out of the death spiral before it's too late. It's a great product, and could. If not, constantly bleeding cash, and cutting resources leads to more of the same, and AMD will be in deep trouble.

AMD has the products to turn things around in 2013, but if they don't, it's hard to see anything good happening beyond that. Their product portfolio will improve too slowly if they can't acquire more resources, and they can't acquire more resources if they keep losing money.
2 4 [Posted by: TA152H  | Date: 01/11/13 11:51:02 AM]
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Furthermore, turning away a much more accepted OS, to one that has much less market share and market penetration isn't a great idea unless there are very good reasons.


You seem to have guessed what that is. Yes there are very good reasons. More of it will be become obvious in the coming months.

1 0 [Posted by: vanakkuty  | Date: 01/13/13 07:38:31 PM]
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4. 
This article is a damn joke! I don't know who this author is but he must have it in for AMD or something, AMD did not say anything about not supporting google, all they ever said was they focused on Windows 8, which makes sense since it's natively x86, and we have no guarantee that Android for x86 will work that well, if it even comes.

Btw. read the entire interview, it's completely fabricated the line "We Will Not Support Google Android with Our Chips" it's not in there.
3 3 [Posted by: Medallish  | Date: 01/11/13 06:09:34 PM]
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5. 
Does Nokia make Android handsets? No of course not. Will AMD make Android tablets? You know the answer because you get the corporate connections. AMD will become so important to M$ that they might even buy them out to become a more vertically integrated company like Apple. But for now it's about corporate loyalties and immediate codependency.
5 3 [Posted by: linuxlowdown  | Date: 01/11/13 08:09:37 PM]
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Nokia's decision to exclusively use Windows can't really be compared to this, Nokia could just as easily made Android, Windows and Symbian handsets, HTC uses different operating systems, as do Samsung, and I'm sure many others do. AMD do support Linux, although not as much as people would hope for, but they aren't just being MS's pet, AMD goes where the money is, if that means to add Android support to their Tablet APU's, you can bet they will do it!
2 2 [Posted by: Medallish  | Date: 01/12/13 01:29:59 AM]
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AMD has the next Microsoft surface win. I think they're being Microsoft's pet (OS exclusivity deal). So the situation is similar to Nokia.
3 3 [Posted by: linuxlowdown  | Date: 01/12/13 05:32:18 AM]
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in article called:

"AMD Not Interested in Google Android Tablets, Will Stick to Windows 8.

AMD: We Will Not Support Google Android with Our Chips"

you successfully found confirmation that amd-based android tablet is at hand???
3 1 [Posted by: snakefist  | Date: 01/12/13 11:56:56 PM]
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Well duh? It was expected that we would have this kind of article because "AMD has NOTHING to offer for the android market.

Windows based tablets suck anyway. They have allot of issues. At least for now.
My personal opinion that Microsofts attempt to get into the tablet and mobile market was a total failure.
0 1 [Posted by: CantDoIt  | Date: 01/13/13 12:24:05 AM]
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well, this is a bit too far-fetched...

intel is major player in cpu arena, no doubt, and as such, is too valuable for ms to simply ignore it or buyout amd. mainstream desktop/laptop market will be still mainly ruled by intel and ms will never ignore that fact - high power/profit segment goes to intel, low to amd

but interesting thing is another rumour - xbox720 - suppposedly 8-CORE amd and amd graphics. and based on windows kernel. this means windows kernel (suppose future kernel, like win9) will be FAR better optimized for multicore (amd version of it) and OpenCL than it is now - it's kinda stupid to leave all OpenCL/HSA power unused. in the end, it may come that ati acquisition finally start to pay off, few applications that actually use it have hefty benefits - well, at least to same with OpenCL disabled

having "dormant" gpu-power unleashed (and not only amd, i'm talking about whole HSA group) could change computing for the better...
2 2 [Posted by: snakefist  | Date: 01/12/13 03:05:15 AM]
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How do you explain Apple's decision to get into CPU design if Intel is so important? One view is that Apple wants to dump Intel to do their own thing. So why couldn't Microsoft? Old paradigms are changing fast. Intel is becoming less dominant each day in terms of dictating computing platforms. Tech players are becoming more vertically integrated to produce a more unique and better performing product. It doesn't matter how good Intel is. They can and will be side-stepped by big companies if they can do things in house. I suggest that AMD could be part of Microsoft's in house plans by buy out or otherwise since going to SoC.
3 2 [Posted by: linuxlowdown  | Date: 01/12/13 05:28:31 AM]
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true enough, integration is happening before our eyes

still, ms is software company, drawing most of profit from OS/OFFICE, and spreading around to web and gaming. they need platforms for selling windows/office and, though Joe Average buys OS, he doesn't actually need office, especially more expensive packages (also true for OS)

apple is mostly consumer product company, and their wish for own mobile device cpus - i currently draw line here - is out of safety. they need large volumes, and can't allow to be dependent of one supplier (to avoid 'samsung scenario'). they can't be a high-end x86 market as a cpu producer, besides imac seem to be of less and less importance every year

those are my views, anyway
2 2 [Posted by: snakefist  | Date: 01/12/13 07:15:53 AM]
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Both MS and Apple are changing to be more vertically integrated. Yes, in the past Microsoft's money mainly came from Windows and Office. But it is now not enough to remain competitive with Apple and Google. Hence the Microsoft Surface for starters, much to the chagrin of the Taiwanese OEMs. Next will other consumer computer products a la Apple. And then it'll be innard CPU tech for both Apple and MS. They'll have much less in common (ie Intel) in the future.
3 1 [Posted by: linuxlowdown  | Date: 01/13/13 12:02:39 AM]
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6. 
AMD just fired most of their their Linux driver people, so they cannot compete in the Android side.
0 1 [Posted by: hkultala  | Date: 01/12/13 12:15:07 AM]
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- collapse thread

 
They outsourced it, they haven't given up on Linux at all.
3 3 [Posted by: Medallish  | Date: 01/12/13 01:19:18 AM]
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7. 
One small question if OLPC is using an AMD cpu and running Android is the statement in the article a wee bit off?
1 1 [Posted by: tedstoy  | Date: 01/12/13 02:39:37 AM]
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8. 
Consumers see Windows and they avoid it. Windows tablets have sold dismally. If one needs to replace a PC then one buys Windows, which is now happening less than once in 5 years on average. Windows phones are also not popular.
1 0 [Posted by: beck2448  | Date: 01/12/13 03:05:07 AM]
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9. 
Wall Street is painfully aware AMD has no choice but to focus on Microsoft. End of story. So all of us over here are watching the numbers for Windows 8 uptick. This applies to all our tech stocks in the Windows 8 food chain.

http://www.youtube.com/watch?v=kqio-PxEjHc
0 0 [Posted by: TheNewsTodayOhBoy  | Date: 01/13/13 09:43:00 AM]
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10. 
Very bad move for AMD as it would be nice to have android tablets with a good GPU in them.
0 0 [Posted by: the_file  | Date: 02/01/13 03:26:14 PM]
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11. 
Some how my intuition tells me AMD is going for the all out win-win situation or else it is going where Obama-Boehner came to their senses and walked away from the cliff. AMD is following the same adamant attitude that Apple has been doing for years. Apple has loyal customers, and those customers back Apple in its decisions. Where does AMD stand? Who will back AMD? What class of people, businesses, creditors, will invest in AMD? Is AMD in control of the big picture? Is MSFT in a position to bring the level of prices that the Android tablets are capable of? I have nothing against the Android tablets or Windows 8 and I do not hold the crystal ball, but looking at trends I am reminded that tablets or some variant of tablet could evolve as the future gadget and I doubt Microsoft can hold their ground to compete with the Android tablets but could have an edge with the smaller market of specialty ultra books. Is AMD prepared for such a change?
0 0 [Posted by: aevalogist-de-b  | Date: 02/04/13 07:37:46 PM]
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12. 
Jaguar certainly has the edge (for now), but no company can hold on to the gold medal, sometimes the company has to be content itself of silver or bronze medal or lose the race only to be confident of coming back on the track. Judging from AMD's past performance of ups and downs, is AMD playing LasVegas style winning streak? Business can't play the table unless they have the backing of cash flow. Do they? Does AMD have that sort of backing? If yes, which venture capitalist or investor would back AMD?
0 0 [Posted by: aevalogist-de-b  | Date: 02/04/13 08:05:40 PM]
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