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LG Electronics has reportedly decided to release smartphones with Microsoft Corp.’s Windows Phone 8 operating system this year. The company plans to significantly boost shipments of its mobile phones and smartphones this year and is looking forward to differentiate its offerings by adopting Windows Phone 8 platform, a local report claims.

LG intends to increase sales of cell phones to 75 million units in 2013, up from around 55 million in the previous year. Approximately 45 million units out of the total number will be lucrative smartphones, whereas 30 million will be feature phones, according to the Korea  Times news-paper. The company reportedly wants to ship at least 10 million of smartphones every quarter, but will try to keep sales higher than that.

In a bid to maintain its unit market share, LG intends to continue making inexpensive Optimus-branded smartphones powered by Google Android operating system. However, it will attempt to conquer additional revenue share by releasing flagship “phablet” with 5.5” screen with 1920*1080 resolution this February and by adopting Windows Phone 8 platform for mainstream devices.

“We will release quite a number of new Optimus devices this year and LG also has some new smartphones in the works, that will run Microsoft’s Windows Phone 8,” a senior executive from one of LG’s local partners told the Korea Times.

Considering the fact that the market of smartphones with Microsoft Windows Phone 8 is not as crowded as the market of smartphones with Google Android, it makes quite a lot of sense for LG to try the new mobile platform from the software giant. Keeping in mind that Microsoft has rather strict requirements for smartphones running its latest mobile OS, there will be no low-end smartphones with low profit margins featuring the platform for quite a while.

It is noteworthy that with Windows Phone 8 Microsoft finally manages to get support from smartphone makers. The first wave of devices for Windows Phone 8 arrived late in 2012 from Nokia, Huawei, Samsung and HTC, all built on Snapdragon S4 chips from Qualcomm. Since then, Lenovo Group, ZTE and LG Electronics have either publicly or unofficially showed interest in the WP8.

Tags: LG, LG Electronics, Microsoft, Windows Phone 8, Nokia, Huawei, Samsung, HTC, Lenovo, ZTE, Windows Phone

Discussion

Comments currently: 17
Discussion started: 01/16/13 06:07:59 AM
Latest comment: 01/18/13 12:13:16 PM
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1. 
Microsoft is cool again. Apple has lost its mojo with the death of Jobs.
3 2 [Posted by: linuxlowdown  | Date: 01/16/13 06:07:59 AM]
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2. 
show the post
1 4 [Posted by: JanGozi  | Date: 01/16/13 06:50:17 AM]
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I know you are lying, there was never a Lumia 920 with WP7.5. Studies show that Windows Phone users are much happier with their purchase than Android users. Source http://www.cellular-news....php?ModPagespeed=noscript
2 2 [Posted by: Memristor  | Date: 01/16/13 07:00:06 AM]
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A good number of people at my work place tell me WP8 is the most easy to use OS but just that the app ecosystem is weak at the moment. But that should grow with time.
2 1 [Posted by: vanakkuty  | Date: 01/16/13 07:52:57 AM]
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show the post
0 3 [Posted by: JanGozi  | Date: 01/16/13 12:41:59 PM]
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Already mentioned, smaller ecosystem of apps thats why. And its not about being the 'best' its about being easy to use. Some OSes will be preferred by some while others prefer other OSes for something else but the main factor when they really consider buying phones are hardware and the app support.

All OSes do basic functions what they are supposed to do.
2 0 [Posted by: vanakkuty  | Date: 01/16/13 05:50:09 PM]
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Sorry Nokia 900 and Windows phone 7.5
0 0 [Posted by: JanGozi  | Date: 01/17/13 03:41:50 AM]
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Did you recently edit that in ? I thought I saw 920? If it was a mistake then that's fine happens to anyone.

Am asking because you haven't pointed that out earlier to Memristor and you are apologizing which I dint expect.

Little confused here.
0 0 [Posted by: vanakkuty  | Date: 01/17/13 11:03:41 AM]
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And why smaller ecosystem of app?
because no body like to make app for Microsoft any more.
0 2 [Posted by: JanGozi  | Date: 01/17/13 03:46:43 AM]
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Its a growing ecosystem, they got 35,000 apps in just 2 months thats pretty good for a start don't you think?

Eventually there will be more apps sooner than you think. But that alone wont get market share, its must change people's mindsets and that takes a while.

A while back iOS was all the rage now its android charging ahead. Windows phone 8 will also a place in the smartphone world even if its not a dominant one
1 0 [Posted by: vanakkuty  | Date: 01/17/13 10:54:53 AM]
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it was Nokia 900 and Windows phone 7.5 .
I have no reason to lie.
And I don't care if u don't believe it.
0 2 [Posted by: JanGozi  | Date: 01/16/13 12:39:37 PM]
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The 920 was always a WP8 device. Show me the source to proof me wrong.
2 2 [Posted by: Memristor  | Date: 01/16/13 03:10:08 PM]
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I concur I have never seen any claim anywhere that it came with WP7.x to the consumer. It was announced in September of 2012 and it was announced as a WP8 phone.
1 1 [Posted by: vanakkuty  | Date: 01/16/13 07:19:51 PM]
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Yeah, have to call BS on this--920 comes with WP8. WP7.5 isn't even an option.

I got my 920 last year. I love it. I like the 8X even more and would have that instead if it weren't for the camera in the 920.
0 0 [Posted by: bluvg  | Date: 01/18/13 12:13:16 PM]
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3. 
A very over supplied crowed market place with very little profit left in it. Not the brightest of ideas. Copying other people late in the day is usually a recipe for failure and loosing money. The 1st couple usually make money, but the mobile market is overcrowded with products and types of phones already.
0 0 [Posted by: tedstoy  | Date: 01/16/13 06:04:15 PM]
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4. 
I go to an Apple store, I can use and test their products for hours if I want to, until I discover everything. Something similar with Samsung and other Android phones. Guess what? I really want to try this new Nokia and Windows OS, but all Nokias were sealed in a bullet proof glass, with barbed wire not to be touched. Look but dont touch. And this wasn't an isolated case. I've tried other brand shops and was the same. They wouldn't let you test the new phone. They only have plastic replicas.
And people are asking why the new Nokias are not that popular...
0 0 [Posted by: TAViX  | Date: 01/17/13 12:33:06 PM]
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But were the stores Nokia showrooms/concept stores?
0 0 [Posted by: vanakkuty  | Date: 01/17/13 02:50:12 PM]
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