Tablet PC shipments are expected to reach more than 240 million units worldwide in 2013, easily exceeding the 207 million notebook PCs that are projected to ship, according to NPD DisplaySearch market tracking firm. In a market that has been dominated by one major player, Apple, shifting market dynamics are creating opportunities for new players, which will drive shipment growth in 2013 to 64% year-over-year.
The rapid development and adoption of new screen sizes is allowing both large and small brands to gain market traction in all regions and create new demand for tablet PCs. The tablet market has been led by Apple’s 9.7” iPad, but in 2013 a new class of small tablets will take over the market. Media tablets with 7” - 8” screen sizes are expected to account for 45%, or 108 million units of the market in 2013, overtaking the 9.7” size which will account for 17% share or about 41 million units.
As the variety and demand for new screen sizes increases, so will market growth in emerging markets. Having passed EMEA in 2012 to become the second-largest market for tablet PC shipments, China will have 27% of the global tablet market in 2013 with shipments of 65 million units, driven by small local brands. However, North America will remain the largest market with a 35% share (85 million units) in 2013. In both China and North America, tablet PC shipments surpassed notebook PC shipments in 2012.
Notebook PC shipments have been slowed by declining demand worldwide, reaching even emerging markets where low penetration rates could have stimulated demand. However, increasing tablet PC adoption is stymieing notebook PC growth. The second half of 2013 may provide a respite as new processors aim to bring more tablet PC-like features, such as instant on, all-day battery life, and sleek form factors, to notebook PCs.
“The tablet PC market saw increasing investments in North America in the second half of 2012, from major brands that tested not only new screen sizes and price points, but also unconventional business models to support their efforts. The subsequent increase in shipments and demand underscored the benefits of segmentation in the market as it drove rapid market expansion. In 2013, further investments are expected worldwide, stoking demand to the point that tablet PC shipments will exceed those of notebook PCs,” said Richard Shim, senior analyst with NPD DisplaySearch.
Tags: Apple, Amazon, B&N, iPad, Kindle, Kindle Fire, Samsung, Galaxy Tab, Nook, ASUS, Android, Google, iOS
Comments currently: 4
Discussion started: 01/18/13 10:06:36 AM
Latest comment: 01/22/13 09:26:03 PM
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01/18/13 10:06:36 AM]
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Don't be so quick to dismiss the phenomenon. A couple of years ago people said the same about Iphone and smartphones being a fad, look where things have gone now.
I see business people using tablets to keep upto date with email, news and corporate social media. Thats not a boring task for them, they are actively engaged in their real work. While others watch movies while standing in-line to board a plane. These are just some of many hundreds of examples. People have now the means to never be "bored" when they have idle time.
I think what you are meaning to imply here is that people need to get out more, do chores, do physical activities, trek, sports etc than waste time doing tweets or commenting on facebook when the person is right next to you in the same room. In that case yeah its a shame that society is going in this route.
But there is money to be made and companies would be foolish not to exploit the trend.
01/18/13 10:34:09 AM]
You can have many smartphones and tablets, but when it come to real work, you can't avoid a keyboard and mouse anytime soon.
My two highschool kids yell so loud when their laptop got issue before I can fix it. Death of PC is over-exaggerated.
If the laptop becomes thin, long battery life, and can be converted to be a tablet, which device people will want to buy and carry? Smartphone is not going away, but tablet... I don't know for sure.
01/18/13 06:43:02 PM]
I can see why there is such a huge uptake in the smaller 7" to 8" screen size (price/novelty) but in the long term I don't see that trend continuing
Just my opinion and my own experiences using tablets (I own a 10" and two 7" tablets) I find the smaller screens to be useless for serious web browsing or anything productive long term compared to using a larger screen, though that might have something to do with my aging/ancient eyesight.............sigh
01/22/13 09:26:03 PM]
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