News
 

Bookmark and Share

(3) 

As Microsoft Corp.’s Windows 8 operating system has so far failed to substantially boost demand towards personal computers, Google Chrome-based laptops are getting more popular, according to a highly-ranking executive from Acer Group, a top PC maker. But while sales of the so-called Chromebooks are strong, they cannot save companies like Acer from posting major declines of shipments.

Laptops with Google Chrome operating system accounted for 5% to 10% of Acer’s U.S. shipments since introduced in November, 2012, according to Jim Wong, the president of the company. Moreover, the executive expects that sales of Chromebooks are sustainable and going forward in the long-term future they will continue to be a success for the company, especially once they are available on developing markets.

Still, the success of Chromebooks alone cannot save Acer and other PC makers from massive losses. While the company has just wrote down $120 million of goodwill on the value of its Gateway, Packard Bell and eMachines brands as a result of dropping sales, Acer blames Microsoft’s Windows, the corner stone of modern PCs, for its failures.

“Windows 8 itself is still not successful. The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not,” said Mr. Wong in an interview with Bloomberg news-agency.

Even though Chromebooks are inexpensive (Acer’s model starts at $199) and successful, to actually account for a more significant market share it needs promotions and advertisements. Moreover, it will also have to get features and capabilities to actually compete with Windows platform.

“You saw that all the marketing and promotions were not as broad as Windows 8, so to reach this success is encouraging,” said Mr. Wong.

Tags: Acer, Google, Chrome, Chromebook, Celeron, Intel, Windows 8, Microsoft, Windows

Discussion

Comments currently: 3
Discussion started: 01/29/13 08:29:13 AM
Latest comment: 01/30/13 06:46:14 PM
Expand all threads | Collapse all threads

[1-2]

1. 
I'm sure Ubuntu based laptops could be popular as well, if they where available from more vendors and in more configurations.
1 1 [Posted by: nitro912gr  | Date: 01/29/13 08:29:13 AM]
Reply
- collapse thread

 
You are correct and if Dell goes private, I think we'll see that.
0 0 [Posted by: fdunn  | Date: 01/30/13 06:36:25 PM]
Reply

2. 
I have seen a Chromebook and it was quite fast for the low power processing used. I just don't trust Google's data collection policies.

Google started as a transparent and "do no harm" company but after they went public (stocks) they became no better and maybe even worse than Microsoft and Apple as far as personal profiles storage and dissemination.
0 0 [Posted by: fdunn  | Date: 01/30/13 06:46:14 PM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Thursday, November 6, 2014

6:48 am | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture