Last year Samsung Electronics was named one of the potential buyers for Research in Motion as the company needed to establish its presence on the lucrative market of corporate smartphones. Instead of taking over a competitor, Samsung has reportedly developed its own secure corporate communications platform to challenge BlackBerry.
Samsung is “making an aggressive push into the enterprise segment” and has BlackBerry’s enterprise and SMB business “in its cross hairs”, research firm Detwiler Fenton asserts in a note to clients, reports Forbes web-site. The South Korean giant has been “poaching key engineers and managers” from the former RIM (which is now called BlackBerry) and is on-track to reveal its SaFE (Samsung for Enterprise) corporate communications solution at the Mobile World Congress later this month, according to the analysts.
“Over the last couple of years, Samsung’s enterprise group was chartered with developing an enterprise platform that could take advantage of the Android ecosystem but that also delivered best in class security policies, application management, email, unified communications etc. to compete with BlackBerry. Samsung must now believe it has enhanced SAFE to effectively take share from BlackBerry as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets. We also understand that the company has established very aggressive 2013 sales objectives for this segment,” the report reads.
Samsung intends to boost its smartphone shipments in North America by 25% this year. Instead of just increasing the volume, Samsung will attempt to also grab higher revenue share by offering competitive handsets and services to lure enterprise customers away from BlackBerry, which will offer a brand-new BB10 platform to its clients.
Samsung did not comment on the news-story.