News
 

Bookmark and Share

(4) 

Microsoft Corp. has only sold about 1.5 million Surface devices, including those based on Windows 8 Pro operating system as well as Windows RT OS, according to a media report. The slow start of Microsoft’s own-brand tablets emphasizes slow start of the new Windows on slates in general because of limited amount of apps as well as rather high prices.

The world’s largest software company only sold about 1.1 million Surface RT media tablets as well as 400 thousand Surface Pro business-oriented slates, according to a report from Bloomberg news-agency, which cites people with knowledge of Microsoft's sales. Microsoft started to sell its Surface RT tablet in late October, 2012, whereas the Surface Pro only hit the market in February, 2012. Despite of higher price, it looks like the latter is in much higher demand than the former.

Still, there are fundamental reasons in the weakness of tablets based on Microsoft Windows 8 and Windows RT platforms: the number of apps is lower compared to the number of apps for Apple iOS and Google Android operating systems, the prices for Microsoft Surface family of tablets are rather high and the metro user interface is still too unfamiliar for the majority of end-users.

“Some of the reason is Windows 8’s awkwardness and compromise in trying to bridge the two platforms and some is that it will take time to deliver more compelling form factors and lower prices and a richer ecosystem of developers and apps for the Microsoft store. There is room for skepticism after the sluggish start so far with Windows 8, but there is also reason for optimism about the second half of calendar 2013 when several improvements converge,”  Rick Sherlund, an analyst with Nomura Equity Research.

While Microsoft may be unhappy with the progress made by Surface in general and Surface RT in particular, there are companies that feel even bitter. Last week Samsung Electronics, one of the world’s largest consumer electronics companies as well as a leading maker of personal computers, said it would stop selling its Ativ Tab media tablet powered by Microsoft Windows RT operating system because of weak sales forecasts and low demand. Moreover, the majority of hardware makers even have not released anything based on Windows RT in general.

In fact, aside from Microsoft’s Surface RT, there are only three media tablets from major brands running Windows RT available on the market: Asus VivoTab RT, Dell XPS 10 and Lenovo IdeaPad Yoga 11.

Tags: Microsoft, Windows, Windows 8, Windows RT, Surface, Surface Pro, Samsung, ASUS, Dell, Lenovo

Discussion

Comments currently: 4
Discussion started: 03/15/13 05:33:42 AM
Latest comment: 03/15/13 09:58:18 AM

[1-4]

1. 
IMO there is nothing wrong with the surface RT except for price. Having had a chance to use everything from the nook, kindle fire , nexus 7, and iPads I find the price for the rt w keyboard just too high for a system with a tegra 3 chip. If they had something with more power then tegra 3 or a cheaper pro version it would help.

Any coworker or friend that I know all say same things its nice its cool to play with but for the cost a full fledge notebook or cheaper tablets can be had using same thing. Ya free office included is nice but how many ppl are actually doing productivity on a tablet/hybrid. Kinda a niche market
0 0 [Posted by: Mendoza  | Date: 03/15/13 05:33:42 AM]
Reply

2. 
This appears to be a case of the users finding another O/S and hardware which suits their needs. The free O/S and different type of computer/communication device has changed the game. Business has let it be known that they are happy with what they have and don't like being told to change.
Any business which stops listening to their clients and tries to:
"Tell , Order or Demand that their customers change and are wrong usually looses them.
A co. which is run by egotists usually has to change the management or decline rapidly.
0 0 [Posted by: tedstoy  | Date: 03/15/13 06:15:32 AM]
Reply

3. 
Windows penetration in to the mobile world of Android and IOS has been dismal, to say the least.
Consumers don't want be made to touch their laptop screens all day long either. PC sales will continue to erode at an accelerating pace, as tablets and even smartphones service consumer needs more conveniently.
0 0 [Posted by: beck2448  | Date: 03/15/13 09:58:01 AM]
Reply

4. 
Windows penetration in to the mobile world of Android and IOS has been dismal, to say the least.
Consumers don't want be made to touch their laptop screens all day long either. PC sales will continue to erode at an accelerating pace, as tablets and even smartphones service consumer needs more conveniently.
0 0 [Posted by: beck2448  | Date: 03/15/13 09:58:18 AM]
Reply

[1-4]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month