Thanks to innovations in both software and hardware technologies, nowadays it is possible to make ultra-mobile devices based on various chips and operating systems. As it appears, Microsoft plans to stick to this strategy with the new phase of Windows 8 and Windows RT promotion. According to chief financial officer of the software giant, the company pins hopes on smaller devices running Windows operating system.
“Over the last couple of months, we have started seeing devices that take full advantage of Windows 8, and we expect to see more devices across more attractive price points over the coming months. As part of this, we are also working closely with OEMs on a new suite of small touch devices powered by Windows. These devices will have competitive price points, partly enabled by our latest OEM offerings designed specifically for these smaller devices, and will be available in the coming months,” said Peter Klein, chief financial officer of Microsoft, during a quarterly conference call with financial analysts.
Microsoft hopes that the forthcoming Intel Atom “ValleyView” system-on-chips based on Silvermont micro-architecture that belong to code-named Bay Trail platforms will enable low-cost, long-lasting Windows 8-based devices. Alternatively, Microsoft expects the ARM partners to offer higher-end SoCs featuring ARM Cortex-A15 or similar cores with better performance for the new breed of Windows RT-powered tablets and convertibles.
“In the upcoming back to school selling season, we expect to see devices that incorporate advances from throughout the supply chain, including chipsets. As well, Intel’s fourth-generation Core i-series processors will help enable new devices that combine performance benefits with power savings. Later in the year, we expect to see devices based on Intel’s upcoming Bay Trail Atom processor, which promises to deliver tablets and hybrid PCs with extended battery life at competitive prices,” added Mr. Klein.
Earlier this month rumours transpired that Microsoft itself is working on a Surface RT media tablet with 7” display to better compete against smaller Apple iPad Mini and Google Android-based offerings.
While it is not surprising that Microsoft is prepping smaller media tablets powered by Windows RT, it remains to be seen whether the company and its partners will also offer smaller gadgets with 6” – 7” screens with the fully-fledged Windows 8 operating system based on Intel’s new Atom chips. Such devices could attract a lot of attention from professionals, but will likely rival Windows Phone 8 gadgets as well.