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In an attempt to popularize laptops with touch-screens, Microsoft Corp. has reportedly reduced pricing of select ultrabooks based on Windows 8 operating system. The price-cuts vary from $100 to $350 depending on the model and in many cases the notebooks are not really getting affordable. Nonetheless, they are getting more appealing as their prices are reduced to the levels of non-touch models, something that greatly popularizes the touch-screens in general.

As tablets are getting more popular than notebooks, leading PC companies are trying to make laptops more appealing to end-users. Nowadays both Intel Corp. and Microsoft Corp. are interested in popularization of mobile PCs with touch-screens (as that could slow-down adoption of media tablets running ARM processors and Android or iOS operating systems). Since touchscreens for laptops are pretty expensive to manufacture, they usually increase the prices of actual personal computers by $100 - $150, which makes systems less competitive on the heavily commoditized market. In addition, many PC makers want to get higher profit margin from systems with supplementary functionality, which results in expensive ultrabooks with touch-screens.

 

Recently Microsoft started to sell a number of popular ultrabooks with touch-screens with significant - $100 - $350 – discounts in its retail stores, reports Cnet News web-site:

  • Acer Aspire 7 (Intel Core i7-3517U processor, 256GB solid-state drive, a 13.3” multi-touch screen with 1920*1080) used to cost $1649, but is now priced at $1299;
  • Sony's Vaio T Series 13 (Core i7-3537U, 8GB DDR3 RAM, 256GB SSD, 13.3” with 1366*768 resolution) was originally sold for $1299, but is now available for $999;
  • HP's Spectre XT TouchSmart (Core i7-3517U, 8GB DDR3 RAM, HDD + SSD, 15.6” display with 1920*1080 resolution) was initially priced at $1349, but now costs $1249;
  • Hewlett-Packard's Pavilion TouchSmart Sleekbook (15-b154nr) is now $599, reduced from $699.

 At present it is unclear whether Microsoft and its partners are clearing out their stocks ahead of Intel’s next-generation “Haswell” microprocessors launch and the new breed of products, or the software giant is taking pro-active measures to promote laptops with touch-screens. Another reason for significant hardware discounts could be the fact that many consumers simply do not like Windows 8, which is why Microsoft wants to sell them PCs with “full” Windows 8 experience. In any case, discounts are always good for the end-user.

Tags: Microsoft, Windows 8, Windows

Discussion

Comments currently: 5
Discussion started: 04/26/13 01:59:02 AM
Latest comment: 04/26/13 12:07:39 PM

[1-5]

1. 
The sooner MS get it thru their thick arrogant heads that touch is for tablet the better

The consumer/user should dictate the way we like/want to use a computer/laptop. not the arrogant fools @ MS, touchscreen on a lappy is insane
2 3 [Posted by: alpha0ne  | Date: 04/26/13 01:59:02 AM]
Reply

2. 
show the post
1 4 [Posted by: beenthere  | Date: 04/26/13 05:39:51 AM]
Reply

3. 
Still laughable prices
3 0 [Posted by: TAViX  | Date: 04/26/13 05:40:18 AM]
Reply

4. 
I do not want fingers touching my notebook screen, period.
4 0 [Posted by: beck2448  | Date: 04/26/13 10:45:55 AM]
Reply

5. 
Convertibles are the future. Android or Windows it doesn't really matter. Everything is going to have a touch screen in the future.

"Since touchscreens for laptops are pretty expensive to manufacture, they usually increase the prices of actual personal computers by $100 - $150"

You can buy a fullHD tablet with $150 from China.
1 0 [Posted by: john_gre  | Date: 04/26/13 12:07:39 PM]
Reply

[1-5]

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