A smartphone from Amazon has been under widespread discussion for over one and a half years now, but there are still no signs of it on the market. A fresh portion of rumours about the Kindle smartphone suggest that Amazon’s Lab 126 is actually developing two handsets: one is going to be an average smartphone, whereas the other is claimed to be a premium model with autostereoscopic 3D screen.
The high-end Amazon Kindle smartphone will use retina-tracking technology to form autostereoscopic 3D image (that does not require special glasses to see) and help users navigate the content using only their eyes, according to a report from the Wall Street Journal that cites two sources familiar with the matter. Images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles.
At present it is unclear what kind of advantages do S3D displays have for smartphones. Stereo-3D video content is scarce, not all video games can benefit from S3D, whereas three-dimensional user interfaces are too unfamiliar for the masses.
Being one of the most influential suppliers of media tablets in the U.S., Amazon naturally has ambitions to broaden its hardware offerings in a bid to offset the declining packaged media business. The company’s smartphone has been in development since before the Kindle Fire tablets were launched; in fact, the smartphone missed last year’s holiday season launch window, which indicates that it was not as competitive as the second-gen Kindle Fire slates.
As it now appears, the rumoured smartphone is actually a tip of an iceberg. Amazon appears to have the so-called Alphabet Projects, under which it is developing projects A (smartphone), B (set-top-box), C (audio-streaming device) and D (high-end smartphone with S3D display), the media report claims. It is absolutely possible that Amazon’s Lab 126 is also working on other projects like E, F, D.
As the packaged media, paper books and various other types of content and media are either entering, or have already entered, their decline, numerous companies with digital replacements for audio, video, paper books, radio, TV etc. are competing with each other for the growing new markets. While Apple has managed to get a stronghold on the market of personal gadgets, the war for the living room is only beginning as new players are about to enter the game.
Amazon did not comment on the news-story.