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After a long time of supporting only Microsoft Corp.’s Widows operating system, Advanced Micro Devices is changing its stance towards Google Android and Google Chrome platforms. In a bid to become successful on the market of tablets, ultra low-cost personal computers and, perhaps, even smartphones, the company will support Google’s OSes.

"We are very committed to Windows 8; we think it is a great operating system, but we also see a market for Android and Chrome developing as well. […] I think Android and Chrome tend to be in the entry form factors—the tablets, the low-end clamshells,"  Lisa Su, senior vice president and general manager of global business units at AMD, reports IDG News Service.

Less than a half a year ago Ms. Su officially said that AMD would only support Windows operating systems with its system-on-chips for PCs, tablets and other devices. While Microsoft’s operating system dominates desktops and laptops, Apple iOS and Google Android are currently dominating media tablets.

Several years ago AMD already hired software specialists to explore Google Android operating system, which demonstrated interest of the company in supporting the platform. It looks like the chip designer has finally decided to develop a software stack, which would allow its chips to work under Android OS and even under much less popular Chrome OS.

At present, Google Android operating system dominates smartphones and over time will likely dominate media tablets as well, thanks to support from major consumer electronics companies, including Samsung Electronics, Sony Corp. and others. By contrast, Microsoft Windows 8 only powers select business tablets that control just a fraction of the market.

Since the majority of Google Android-based media tablets utilize ARM architecture system-on-chips (such as Qualcomm Snapdragon, Nvidia Tegra, Samsung Exynos, etc.), which cost $25 - $40 per unit, AMD should also reconsider pricing of its accelerated processing units for media tablets to successfully compete against such offerings. AMD has so far targeted only targets tablets that cost $499 - $599 and over. Going forward, AMD will need to address lower price bands as well.

This week Samsung Electronics, the largest adopter of Google Android operating system on the globe, unveiled third-generation Galaxy Tab 10.1” slate with Google Android with Intel Atom “Clover Trail+” system-on-chip, which proves that there is a market of x86-based systems with the platform.

Tags: AMD, Fusion, Hondo, Temash, Windows 8, Microsoft, Android, Google

Discussion

Comments currently: 22
Discussion started: 06/06/13 12:42:07 AM
Latest comment: 07/07/13 02:40:32 AM
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1. 
Finally we are going to see ARM VS x86 head to head in mobile space.
this will surely increase pressure on intel's upcoming silvermont atoms as AMD is much better in GPU space with industry's best compute architecture GCN.
one thing still unanswered will android support HSA soon?
10 2 [Posted by: mudi1  | Date: 06/06/13 12:42:07 AM]
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agreed
0 0 [Posted by: mudi1  | Date: 07/07/13 02:38:48 AM]
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agreed
0 0 [Posted by: mudi1  | Date: 07/07/13 02:39:03 AM]
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2. 
Instead of specifying that they will only support the Windows environment, they could have said that for the time being, AMD will focus on the Windows platform.

Sure it's just semantics and nit picking, but you'd be surprised how VERY carefully the stock market people look at upper management's statements.
3 0 [Posted by: crointel  | Date: 06/06/13 02:13:57 AM]
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3. 
Real quote: "We are committed to Windows 8; we think it's a great operating system.... to hell it is! Microsoft has failed its partners and failed the PC industry as a whole. AMD now thinks its high time we hedge our bets, to work with other more innovative companies. As long as Ballmer is on the scene, this will be our new position". This is another nail in Microsoft's coffin. Ballmer will be gone in 12 months (if he doesn't die from a heart attack first from too many delicious froyos, ICS, jelly beans, etc).
5 1 [Posted by: linuxlowdown  | Date: 06/06/13 06:12:06 AM]
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Take a look at the Microsoft 2012 annual report and you'll see that the Windows division is not the heavy hitter of Microsoft's operations. It lags behind the Microsoft Business Division and is on par with the Server and Tools Division.

Consequently, the "failure" of Windows as an OS will have a substantial impact on Microsoft's operations, but will ultimately fail to bring the company down as such. After all, Microsoft Office for Mac is a product now too - I am personally waiting for an Android version.
4 0 [Posted by: crointel  | Date: 06/06/13 06:53:32 AM]
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Here in Australia, MS Office is slowly but surely being dropped by government and universities (I personally know this). The government has just decreed that Libre Office's .odt will be the official archiving format (one of the reasons given was it has better backward compatibility with MS Office itself!). Microsoft is on a slow decline. Like MacDonalds it will always be around but never again as popular.
4 1 [Posted by: linuxlowdown  | Date: 06/06/13 07:10:01 AM]
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agreed
0 0 [Posted by: mudi1  | Date: 07/07/13 02:39:37 AM]
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agreed
0 0 [Posted by: mudi1  | Date: 07/07/13 02:39:53 AM]
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agreed
0 0 [Posted by: mudi1  | Date: 07/07/13 02:40:08 AM]
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4. 
What they really mean is, Windows 8 sucks and we want to cover our bases so Intel doesn't make us lose profits.
3 0 [Posted by: caring1  | Date: 06/06/13 08:54:56 PM]
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5. 
AMD and many OEMs better start supporting, Android, and its Daddy Linux, beacuse M$ has lost its collective mind! Windows 8, and 8.1, have revealed what M$ true intent is! M$ wants to dominate third party OEMs to such an extent, that OEM's become de facto M$ divisions, in the M$ plan to become like Apple, and totally control its hardware/software ecosystem! AMD needs to support and encourage device OEMs, PC and mobile, to support Linux, and its derivatives, with hardware/driver and other supporting technologies, from these OEMs! AMD should also do more to support open source software on any platform, as this helps to keep the total costs hardware/software of these new devices at a resonable level! AMD needs to get its APUs in as many Samsung and google devices as possable Android/Chrome/whatever! The new market will be ruled by low cost/ low margin mobile chromebooks/tablets etc. And AMD better start developing ARM based APUs with AMD graphics, as it is only a matter of time before Nvidia/others develop big.little solutions with, 10 or more big ARM cores paired with 4 smaller arm cores, systems that will compete with the Intel based chrome books!
3 0 [Posted by: BigChiefRunAmok  | Date: 06/07/13 07:41:21 AM]
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agreed
0 0 [Posted by: mudi1  | Date: 07/07/13 02:40:32 AM]
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