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Boosted by orders from unbranded, white-box Chinese manufacturers, global demand for tablet display panels is exceeding expectations, spurring IHS to increase its forecast for displays by 6% for 2013. A total of 262 million displays for tablets are forecast to be shipped in 2013, compared to the previous forecast of 246 million, according to a report from IHS. This will represent 69% growth from 155 million in 2012.

“Competitive dynamics in the tablet market have changed dramatically this year as Chinese white-box smartphone makers have entered the tablet market in droves. These companies are producing massive quantities of low-end tablets that appeal to consumers in China and other developing economies. Because of this, the white-box manufacturers are driving up demand for tablet panels, particularly smaller displays using the older twisted nematic (TN) technology, rather than the newer screens using in-plane switching (IPS),” said Ricky Park, senior manager for large-area displays at IHS.

Unbranded tablet makers purchased 40% of all tablet panels in April, up from just 17% in the first quarter of 2012. Partly because of the rise of white-box makers, shipments of smaller 8” and 9” tablet displays will rise by nearly 200% in 2013. In contrast, larger displays in the 9”, 10” and 11” range will suffer a 5% decline.

The boom in white-box tablets is being driven the introduction of turnkey designs offered by processor makers. The designs make it easy for new, inexperienced market entrants to offer tablet products.

The Chinese white-box manufacturers hold certain advantages over the major incumbent tablet manufacturers. The white-box manufacturers are able to produce tablets at lower cost, more quickly and with greater flexibility in production. These companies also have the capability to manufacture both unbranded tablets, and make products for the major brands on a contract manufacturing basis.

Such white-box players also have been agile enough to take advantage of the current high availability and low-cost of tablet panels. Makers of displays for the shrinking PC market have switched over to the tablet market, spurring a glut that has depressed pricing. As prices have fallen, the white-box makers have demonstrated enough flexibility to boost production of low-cost tablets.

“Playing to their strengths, the white-box manufacturers are set to continue to increase their presence in tablets and propel the expansion of the overall tablet market,” said Mr. Park.

IHS believes the strong growth of tablet panel demand continued in the second quarter. The arrival of more turnkey tablet design solutions will drive up demand for 7” and 8” panels throughout the year.

The 8” panels are becoming an increasingly large segment of the tablet market, with a display area more appealing to users than the 7” size. In all, the 8” panels accounted for 11% of panel shipments in April, with Samsung and Acer having recently launched new tablets in that size. With more introductions likely coming in the third quarter, IHS expects a substantial market share for the 8” by the end of this year.

The market for larger-sized, 10” and bigger tablet panels may begin to enjoy a recovery in shipments with the launch of the new Intel Corp. Atom microprocessor, code-named Bay Trail. This new device could help reduce the cost of x86 microprocessor-based tablets and improve battery life. Bay Trail also could generate opportunities for hybrid-form tablets that include keyboards.

The x86 tablets, with Microsoft Corp.’s new Windows 8 operating system, would have functionality better suited to the needs of the commercial and business worlds than either the Google Android- or the Apple iOS-based tablets, which are designed with the consumer in mind.

Tags: Google, Android, iOS, Apple, Windows, Window 8, Windows RT, Microsoft


Comments currently: 6
Discussion started: 07/08/13 11:44:37 PM
Latest comment: 07/09/13 04:36:22 PM
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You can buy a dual core 7" tablet at $70.
2 0 [Posted by: john_gre  | Date: 07/08/13 11:44:37 PM]
- collapse thread

Got one. Complete disaster. Slow as hell, battery lasts couple of hours only, low resolution, very crappy wi-fi module, no gps, no hardware GPU, low res camera, etc, etc.
So yes, you can buy a 70$ tablet.
1 1 [Posted by: TAViX  | Date: 07/09/13 01:42:08 AM]
Did you just go out and bought the WORST you could buy or do you work for a big brand? Maybe in a shop that you do not sell this kind of stuff and you are losing customers?
There are nice and cheap tablets out there and I have read posts from many people who are happy with their choice.
I would also like to point in a specific part of the article that maybe you missed
These companies also have the capability to manufacture both unbranded tablets, and make products for the major brands on a contract manufacturing basis.

Interesting don't you think?
1 1 [Posted by: john_gre  | Date: 07/09/13 02:13:25 AM]
... because they make both unbranded and branded products, it doesn't mean they have the same production values and quality.

Also many times the unbranded products are exactly the same as the branded ones, but they just failed to meet some standards set from their contact.

Take note here, they are not malfunctioning, they work fine, they just don't perform as they supposed to be, for example low brightness, low battery etc.

So the major company who ordered them don't want them and the manufacturer just sell it for lower price unbranded, mostly changed outside so they don't run in some problem with their client.

So it's a win win for them.
0 0 [Posted by: nitro912gr  | Date: 07/09/13 08:03:01 AM]

I'll take a number 9 with black bean sauce.
0 1 [Posted by: linuxlowdown  | Date: 07/09/13 03:41:49 AM]

Has any-one done a market demographic of tablet purchasers and their income levels of users for these cheap toys?
Not high end useful ones but the toy email readers and hand held gaming screens.
0 0 [Posted by: tedstoy  | Date: 07/09/13 04:36:22 PM]


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