Apple is evaluating larger display panels for its iPhone smartphones and iPad tablets, according to a media report. The company is doing so in order to make gadgets that are more competitive against products currently available from its rivals, such as Samsung Electronics. Nonetheless, it cannot be excluded that Apple is also evaluating new form-factors in general.
In the recent quarters numerous companies, including, but not limited to arch-rival Samsung, have launched products in brand-new form-factors. Numerous makers released smartphones with ultra-large displays (5.5” and over) as well as various 2-in-1 and hybrid personal computers that can work both as a PC and a tablet. While publicly Apple has criticized both super-phones and hybrids, it does not mean that the company is not assessing possibilities to release such products.
Sources among Apple’s component suppliers revealed to the Wall Street Journal that the consumer electronics giant had asked for prototype smartphone screens larger than its current iPhone and also had demanded screen designs for a new tablet measuring slightly less than 13”. In theory, a tablet with 12.5" or 12.7" display could easily be a hybrid device, question is which operating system it would use.
Apple did not comment on the report. Tim Cook, chief executive of Apple, reaffirmed financial analysts during the quarterly conference call this week that the company has a number of competitive products in the pipeline, but never elaborated on the details.
“We are working on some stuff that we are really proud of and we will see how it does, and we will announce things when we are ready,” said Mr. Cook.