Nokia Corp. has clearly adopted its life-long strategy of developing smartphones that are tailored for a particular market segment to push Lumia smartphones forward. The company already has ultra-cheap Lumia devices as well as rather advanced handsets with unique capabilities. While the company yet has to catch up with highly-popular models from Apple and Samsung, there is a market it may address first: hybrid devices known as phablets.
Smartphones with ultra large – 5” and bigger – displays were first released by various companies in 2010 – 2011 timeframe. However, the first “official” tablet is believed to be Samsung Galaxy Note launched in late 2011. The company positioned its Galaxy Note series of devices for business and creative people who might need larger tablet-like screens for their applications, but in a form-factor that could fit into a pocket. As a result, the phablet, a hybrid device with functionality of a phone and tablet, was born. Eventually, some other rivals followed up with similar models, whereas Samsung itself added Galaxy Mega line into its family, addressing multimedia admirers.
Nokia is also looking forward to release a Windows Phone 8-based smartphone with 6” display, based on a photo of a large Nokia Lumia front panel published by Weibo and VR-Zone web-sites. The front panel looks rather ordinary and carries Nokia and Windows logotypes. It is believed that Nokia’s phablet will use 6” screen with full-HD resolution.
Previously, virtually all Nokia smartphones which parts were pictured materialized later on. Keeping in mind that Nokia will need to strengthen its lineup for the holiday season, the company is likely to launch a phablet sometimes this fall. Keeping in mind that the company will have to unleash a series of smartphones based on Windows Phone 8 general distribution release 3 (GDR 3, brings support for high resolution displays, quad-core application processors, etc.) operating system, a hybrid product seems to be a likely candidate.
Nokia did not comment on the news-story.