Yet another wintel disaster being forced upon consumers that also adds to the cost
Corning, a leading producer of sturdy glass for smartphones and tablets, introduced its newest cover glass, Corning Gorilla Glass NBT, designed to help protect touch notebook displays from scratches and other forms of damage that come from everyday handling and use. Corning Gorilla Glass NBT delivers the cost-effective scratch and damage resistance that consumers have come to expect.
Gorilla Glass NBT is Corning’s glass solution for touch-enabled notebooks. Touch is becoming the primary way consumers are interacting with their mobile devices, and with increased touch comes the potential for the glass to scratch. Scratches can result in the cover glass breaking when the devices are subject to normal day-to-day usage. Corning Gorilla Glass NBT provides enhanced scratch resistance, reduced scratch visibility, and better retained strength once a scratch occurs to help protect notebook displays from breakage that can occur with lower-performing soda-lime glass.
Consumers want thinner, sleeker, and lighter-weight personal computers featuring touch technology. Noted as the next wave in touch technologies by market research groups, touch-enabled notebooks have the potential to approach the size of the current smartphone cover glass market within the next few years.
“Known as the cover glass of choice, Corning Gorilla Glass now extends its exceptional capabilities into the emerging touch-enabled notebook market. We are confident that Corning Gorilla Glass NBT will outperform legacy soda-lime glass, delivering eight to 10 times more scratch resistance. In fact, for just 1% to 2% of a notebook’s retail price, consumers can now get the best cover glass solution: a Gorilla solution. Simply put, we believe that if you don’t have Gorilla on your device, it’s not as good,” said James R. Steiner, senior vice president and general manager of Corning Specialty Materials.
Similar to a handheld or tablet device, the consumer’s physical interaction intensifies with a touch-enabled notebook device to include swiping, tapping, gripping, and cleaning. Everyday interaction with these notebook devices can result in scratched cover glass and a compromised user experience. Corning’s consumer research indicates that complaint rates for scratching on notebooks are already up to four times higher compared to other mobile devices. Replacing the screen can be expensive and sometimes cost as much as half of the full notebook price, while leaving the user without a device for days.
Corning Gorilla Glass NBT is currently available and is expected to be featured on several notebook product models by leading global brands later this year.